Advice You - Business

It's 2 p.m. and your manager walks up to you with that look on his face. He announces that the company president wants you to give a presentation to him concerning the high profile proj

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ect you have been working on…and he wants the presentation to start in thirty minutes. Now you have a look on your face as if you had just seen a ghost.

No problem. The following are s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ven secrets to preparing an outstanding presentation when you have less than thirty minutes:

You Don't Need the Perfect Presentation Get started! Don't freeze

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

expecting perfection. When you think you need to be perfect, this can lead to paralysis. Management realizes, because of the short time period, that you will not be perfect. The key is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o work quickly, not frantically.

Start With an End in Mind Ask yourself, "What do I want to accomplish with my presentation?" Do you want to persuade, entertai

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, or move the audience to action? Once you have these answers, work to develop your presentation to achieve these goals.

It's About the Audience Ask the follow

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng questions:

"Who is my audience?

"What does the audience want?"

"What does the audience want to gain from the speech?"

"Wha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is the level of expertise of the audience members?"Once you have the answers to these questions, you can tailor your speech to meet the audience's needs.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

p It Simple Don't be overwhelmed with information overhaul. Keep your presentation clear and concise by focusing on three main points. This will save you time when collecting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our backup information.

Make an Outline Create an outline of your speech. Depending on your own individual thought process, you may want to mind map, a freesty

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e way of putting ideas together, or outline. Outline your beginning, body with three points, and ending.

Start and End Strong Concentrate on knowing the beginn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng and ending of your presentation. Feel confident in giving the beginning of your presentation, and you will become more comfortable giving the rest of your speech. End on a strong not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

because your speech ending will be the last thing your audience will remember about your presentation.

Your Presentation Starts in the Mind Find five minutes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

efore your presentation; go to a quiet place, if possible; and meditate. Think about the positive results of your presentation. Visualize your giving an outstanding presentation and how

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

well the audience is receiving your speech. Also find a mirror; hopefully, in a private area; and look into the mirror and say any of the following affirmations:

"This presenta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ion is a great opportunity for me."

"Every opportunity to speak is an opportunity for success."

"I am a great speaker."

"The audience

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ill enjoy my presentation."

"I have something of valuable to share with the audience."

"I appreciate this opportunity to make a presentation."

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Note: Your affirmations become more powerful when you keep them short and keep them in the present state (Future state example: I will become a better speaker.).

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l>

Now that you have read these secrets, you have twenty-five minutes left. Remember, the speech will not break your career. However, being able to rise to the occasion and give an out

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tanding presentation can enhance your career, business, and life opportunities. Apply these seven secrets and you, too, will give an outstanding presentation in less than thirty minutes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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