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Advice You - How to Use an Editorial Style Guide to Enhance Your Company’s Image
Should you write “10 percent,” “ten percent,” or “10%”? Does your CEO expect to see her middle initial in company-produced materials? And should you have periods, sem
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
i-colons, or no punctuation in your bulleted lists?
Ralph Waldo Emerson wrote that “foolish consistency is the hobgoblin of little minds,” but he would have made an
Ralph Waldo Emerson wrote that “foolish consistency is the hobgoblin of little minds,” but he would have made an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
xception when it comes to editorial style. Without it, something is expressed in one way on page 1, but differently on page 6. Or, you have referred to the Director o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Sales and Marketing in a brochure, but someone else has written about the Marketing and Sales Chief on a rate card. Are you talking about one person or two?
An edit
An edit
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rial style guide ensures that everyone is, literally, quoting from the same page. A style guide can range from a single sheet with very company-specific preferences t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
an entire book of do’s and don’ts. Instead of starting from scratch, you can start with a standard style guide that covers most situations and supplement it with a l
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
st of company-specific preferences.
The four most commonly used style guides are published by the Associated Press, University of Chicago, American Psychological Ass
The four most commonly used style guides are published by the Associated Press, University of Chicago, American Psychological Ass
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ciation, and Modern Language Association. All four provide guidance on how to deal with compound words (for example, “nonprofit” or “non-profit”), numbers (for exampl
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, “fifty” or “50”), citation of sources, and a myriad of other issues large and small.
Newspapers and magazines, as well as many organizations that do not publish ac
Newspapers and magazines, as well as many organizations that do not publish ac
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
demic or technical materials, often prefer “AP,” as it is known. Technical and scientific organizations often rely on “Chicago” or “APA,” while those in the humaniti
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s often turn to the “MLA.” The latest editions of these books cover basic computer terminology, but Wired magazine and Microsoft have also published style guides that
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on these topics.
Your organization perhaps already has a preferred style guide, so ask around. If not, to decide which style guide would work best, think of a few c
Your organization perhaps already has a preferred style guide, so ask around. If not, to decide which style guide would work best, think of a few c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mmon issues. Go to a book store or the library and turn to the pages that deal with the topic, and decide which treatment would work best for your needs. But the fact
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is that any style guide should fulfill your needs. The trick is to make sure that everyone who produces copy uses the same one.
Of course, a style guide is not going
Of course, a style guide is not going
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to cover some of your company-specific preferences or you might make other choices. A common example is capitalizing the names of job titles, which the guides often p
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
efer lower-cased. The solution is to compile a document that lists these preferences and, most importantly, putting in on your organization’s Intranet or otherwise wi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ely distributing it. Date it, as you will probably change and add to the list as new situations arise. You can organize it by topic or alphabetically, or some combin
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tion. For example, when I create a style sheet for a client, I use large headings such as “Spelling and Word Treatment,” “Numbers,” “Formatting,” and then list specif
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
c points underneath each one. On the style sheet, I also indicate which style guide and which dictionary I have turned to for most of my decisions.
A style guide wil
A style guide wil
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
not only improve the readability of your published materials, whether in print or online, but also will enhance the image of a polished and professional organization
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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