Advice You - Business

If you’re lucky, there’ll be a steady stream of people walking by your booth at your next trade show. But will they stop to take a look at your booth? You might have killer sales literature, a great product, and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

well-trained salespeople—but your trade show graphics can still make or break your booth’s popularity at a trade show. When that stream of people is walking by, they’ll glance your way and make a split-second, alm

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

st unconscious decision—to stop and learn more, or to move on. Your exhibition stand’s design can make a huge impact on which way people decide to go. Here are a few things you can do to design your next exhibiti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on stand for maximum impact.

Keep colors simple. The usual advice is to use a color scheme that matches your business colors—you’ll look more polished and professional. If you use primarily cooler tones like blu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s, greens, or whites, however, your colors might not be strong enough to stand out—especially when many people in your business use the same colors, which happens more often than many realize. If this is your case

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it may be worth your while to use your logo and design—but in different colors, such as reds, yellows, or oranges. If you go this route, make sure you use the same logos and graphic designs so that you still have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a visual connection with your usual business symbols, and your business logo won’t look out of place at your booth—just contrasting. Above all, use a simple but compelling color palate instead of a mess of differ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nt colors.

Have some moving parts. People will stop to watch TV—so why not set up a screen where you can play your latest commercials, a documentary about your industry, or an interview with someone in your busin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ess? Or hire professional entertainers. Or give live demonstrations. Set up a show at your booth—make it look like something’s happening. You’re sure to attract a crowd.

The right lighting is key. You don’t ha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e to go with the same old fluorescent overhead lights everybody gets. Bring a spotlight to highlight one of your products. Bring a few downlights to add drama to your display. Create a warm, inviting atmosphere

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t your booth with soft general lighting, and then create interest with specialty downlights and uplights. It’ll make your booth look much more polished and creative than its competitors.

Bigger is better. The sm

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aller your Exhibition show stand, the less it will stand out. The bigger your stand, the better position you’re in to catch some of that valuable attention from trade-show attendees. Even if they’ve never heard o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your company before, if you’ve got the biggest, best-designed stand at the show, people will check you out.

Easy on the text. No trade-show prospect is going to stop and read a big block of text incorporated int

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o your graphic design—so save customer education and big sales pitches for your brochures. However, catchy slogans and funny jokes are good—even if people don’t stop right away, if you can give them a chuckle as t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ey walk past your booth, they’ll remember you—and may come back for more later. If you go for humor, the best route to take is to hire someone to write it—what we think is funny may not strike everyone the same wa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, and taste is of the utmost importance. It can also be good to give them a reason to stop with copy that advertises something free or something they’ll learn for visiting your booth—keep it short and to-the-point

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, however.

Use levels to create interest. Don’t just display your items flat on the table. Set up levels to create an interesting display. Restaurants and caterers do this easily and quickly by using different

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

size Tupperware bins or bowls and covering them with tablecloths to make platforms of varying levels, shapes and sizes.

All of these things might sound trivial in comparison to the quality of your product, the eff

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ectiveness of your consumer education plan, the skills of your sales staff, and the strength of your message. But none of these things will get a chance to work if nobody stops at your booth. The right graphics a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d design can catch the customer’s eye during that three-second window when they’re deciding whether or not to stop and check you out—and if the graphics work the way they should, they’ll draw people over every time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nonprofit staff and board members spend a lot of time planning and fine-tuning a marketing plan, but once the plan is approved, the pressure is on the nonprofit marketer to carry it out successfully. How can you ensure that board and staff members will continue to support the plan? How do you guarantee that colleagues will agree with your actions going forward and be pleased with results? At times like these, nerves can run as high as expectations. Here are four time-tested tips to keep your plan on track, and your colleagues and management on board.

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