Advice You - Business

Know Your Objectives

Presenters typically spend an enormous amount of time and effort in preparing for their presentations. This, however, does not en

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sure success. To make a presentation successful, you need to consider your presentation objectives. These include the following:

your presentation

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

needs to address the expectations and needs of the audience, as described in our article Knowing Your Audience

show that you understand what the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

purpose of the presentation is in a focused manner

ensure that you have a good command of the material

identify next steps on how to move forward

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be able to use the presentation equipment and software with ease be flexible with your presentation; expect to be cut short or be asked for more details.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Audience Expectations

Understand the purpose of the presentation. Presentations typically stray off on their own as the audience interjects

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

their thoughts and suggestions. Maintain your focus as the discussion strays.

By understanding your audience and meeting their needs, you are enabling them t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

listen better to your message. Imagine presenting petty details to management when they have the bigger picture to think about and never enough time on their

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hands. That would be a recipe for failure.

Command of the Material Be sure you know all the required details and background of the material you are

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

presenting so that you can respond to questions and changed directions during the presentation. Don't expect to have the full time allotted to your presentati

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on. Know when to skip some slides but make sure the key message is relayed.

Presentation Content, Style, Components

Variety and creativity are benefi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cial. Consider how the slides look visually. Sometimes presenters erroneously put all the words of their speech onto the slides. This clutter distracts the au

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dience from listening to the presenter. It almost forces them to read your presentation rather than listen to what you have to say. It is a good way to lose y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our audience. Instead, have no more than a few bullets on a slide. If you are in command of your material, you won't need to write out all the details on the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lides.

Practice with all the physical components to ensure things work correctly. Check out the room where you will present if you can. Make sure that the eq

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uipment and supplies you need are there or that you bring extra. Be prepared in case of malfunctions. You might consider brings a few key slides as handouts.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Make sure all batteries are fully charged.

Make Your Presentation Understandable

One of the best ways to practice your presentation is to do it aloud

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in front of someone who knows very little about your work. You would be getting valuable feedback. Practicing aloud enlightens us as to how well we are prepa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

red.

Successful Endings

At the end of your presentation, make sure that you end with a summary and next steps. This ensures that the audience will re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

member the key points. They will also leave your presentation feeling that you are leading everyone in the right direction and you will be considered a leader

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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