Advice You - Business

It’s Monday morning, you had a great weekend, and now you have to attend a seminar at work. You grab your cup of coffee, maybe a bagel or muffin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, and you find the seat that you are going to be most comfortable in. You get settled in and you wait anxiously for the presenter to begin.

Wha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t are your expectations of the presenter’s public speaking skills?

Are you expecting to be put to sleep or are you expecting to be engaged?

Ar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you expecting to learn something new or be told something you already know?

Are you expecting this is going to be worth your while? Or are you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

expecting that this will be a waste of time?

Be engaging and your audience will be engaged

When you are the presenter, your audience has the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ame expectations of you? No matter what those expectations are, your goal should be to exceed them. One of the best ways to exceed their expecta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tions is to fully engage your audience while delivering worthwhile information.

Start strong and you will continue strong

To engage and energi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ze your audience you need to start strong. Have a great opening that will grab their attention, say it with total confidence, and most important

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y, bring your most animated, enthusiastic, and charismatic personality to the platform. It’s the beginning of the New Year and that means most

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

people are full of energy. They are ready to start the New Year strong. When we start strong with good public speaking skills we’re more likely

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to continue strong. If you start the New Year without any energy, motivation, or drive, you may not be able to get it in February or any other m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onth. Starting a presentation strong with lots of energy and enthusiasm will help you to continue strong throughout your entire presentation.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Set an energetic tone

Start the New Year strong and start all of your presentations strong. Set the tone for the year, set the tone for your p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

esentation. Keep that energy throughout the entire year, and keep that energy throughout your entire presentation. Create high energy results

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

from your presentations by creating energy in the room and keeping your audience awake, alert, and engaged.

Energetic audiences produce high en

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rgy results

If you start the New Year off with high energy you will produce high energy results. Whether it’s to exercise, eat better, work har

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

der, or improve your public speaking skills. If you start your presentation with high energy, you are more likely to keep that energy througho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut your presentation, and your audience will stay energized. Whether it’s to motivate, educate, or sell to your audience, a high energy presenta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion will produce high energy results.

Happy New Year!

Have a very happy, healthy, and energetic New Year! May all of your 2007 presentations

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be better than the ones you gave in 2006. Even if they were great. It's time to take your speaking skills to the next level and get even better

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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People who love traditional networking believe that nothing is more effective than face-to-face communication. In a perfect world, that may be true. But it’s not a perfect world. And not everyone is comfortable with in-person networking. Luckily, there are nontraditional networking activities that can be just as effective!

Might be time to expand your view of public relations to emphasize the behaviors of your unit's key outside audiences rather than publicity placements?

You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to “break the news.”

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