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Advice You - A Second Chance for a First Impression
You've certainly heard the adage that you don't get a second chance to make a good first impression. What if there was a way to create the environment for a makeover of that original first impression? About every six months a marketing research firm contacts me. I started going to their location a few years ago for studies on
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
topics like teashops, men's television viewing habits and underarm deodorant. I have since been promoted to the in-home camera interview. Six months ago I gave a detailed account how the maker's of the Centrum multi-vitamin could be more creative in their marketing efforts. I looked straight into the camera and said, "What if
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Centrum could be shrunk inside the body and went on a voyage much like the ship in that 1960's movie, "Fantastic Voyage?"
I must have made a good first impression. This time they sent a four-person interview team to do a study about men's pants. I had a cameraman, an interviewer, and two 'observers' or perhaps mental health e
I must have made a good first impression. This time they sent a four-person interview team to do a study about men's pants. I had a cameraman, an interviewer, and two 'observers' or perhaps mental health e
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
aluators. We spoke about how I purchase men's pants and the qualities I seek. Some of the questions were a little myopic for my taste, but I pressed on for curiosity's sake. Ok, getting paid for the study had something to do with the motivation to keep going too. After a good hour of questions the entire crew wanted to see my
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
small closet. It's a good thing my Mother taught me to keep my closet tidy. I narrated the clothes in my closet; their history and how they are arranged as if I was doing a travel show to attract off-season tourists. Next, I had to pull out all of my casual pants and trousers and put them on the bed. The 'crew' wanted to film
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hem and see everything in one pile. "Hey I thought I was the star!"
One of the observing women wanted me to put on an outfit that I would wear to a client for an initial meeting. I didn't realize that I had to do a fashion show on top of the closet invasion! I changed into one of my new suits and a crisp blue shirt and sweate
One of the observing women wanted me to put on an outfit that I would wear to a client for an initial meeting. I didn't realize that I had to do a fashion show on top of the closet invasion! I changed into one of my new suits and a crisp blue shirt and sweate
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r. The video camera kept rolling, as did a still camera. I was beginning to think that this crew was a front for 'America's Extreme Wardrobe Makeover.' My next task was to put on an outfit that was reminiscent of a second or third client appointment. I had no idea were this was going, but I was going to kick them out of the ho
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
use if they wanted me to don my pajamas. I put on a pair of trousers and another button down shirt. The cameras kept rolling. The crew looked at the time and said, "We need to hurry to the Banana Republic and Gap stores around the corner to do some 'on the fly' shopping before the end of the study.
Driving to the store, I was
Driving to the store, I was
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
wondering when my video clip would show up on Youtube.com or another website. I haven't had this much fun in front of the camera since I was in my high school modeling club. Back then I was filmed advertising an umbrella. I twirled it around my arm and before it made a complete revolution, I smacked myself in the face. A few s
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
econds later I opened it up, tripped and fell to the floor since I couldn't see where I was going. I was henceforth asked to make humorous modeling videos after everyone else was allowed out in public. We walked through the front doors of the Banana Republic and they asked me to narrate the entire experience. I opted for my in
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ognito voice as if the 'crew' and me weren't attracting enough customer attention.
After Banana Republic and a stop at a redesigned and disappointing Gap, we sat down at a local Starbucks where I was asked to play 'guess the clothing brand.' They must have had too much caffeine and thought I was a former retail executive who
After Banana Republic and a stop at a redesigned and disappointing Gap, we sat down at a local Starbucks where I was asked to play 'guess the clothing brand.' They must have had too much caffeine and thought I was a former retail executive who
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
could give them the 'holy grail' answer on how to make the best men's casual pants. I guessed a few top brands for the clothing I saw, but was wrong on all counts. It was revealed to me that Dockers was making this hip new clothing. I was shocked! I have an image of Dockers being this generic brand of men's pants that are worn
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on casual days to the office. I even went so far as to say that the name Dockers reminds me of those sailing shoes, Docksiders. Docksiders are no fashion icon either.
Next the two casual observers were revealed to be executives of Dockers, one being the Director of Retailing. I was asked if I would give Dockers another chanc
Next the two casual observers were revealed to be executives of Dockers, one being the Director of Retailing. I was asked if I would give Dockers another chanc
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. Looking back I should have asked for a free pair or pants too. First I was impressed that people from the company wanted to meet with members of the public instead of waiting behind closed doors for the marketing research report. These executives were hearing from me and dozens of people across the country first hand. Second
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
they really seemed to be sincere and valued my opinion. They asked meaningful questions and listened. There was not any hint of defensiveness although they could always view the video and shout obscenities at me in absentia. From what I saw in the Dockers' photographs, I was intrigued enough with their new 'look' to put them
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n my list of places to visit for my next purchase of casual pants.
How can you change the initial impression you make? When I work with executives on their presentation skills we often use the lessons employed by the Dockers executives. If you made a terrible first impression or want to significantly improve the one you curre
How can you change the initial impression you make? When I work with executives on their presentation skills we often use the lessons employed by the Dockers executives. If you made a terrible first impression or want to significantly improve the one you curre
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ntly have, you need to do the following,
(1) Meet in person - this tells your customers, prospects or even friends that you think they are important,
(2) Ask thoughtful questions - when you ask relevant questions it shows that your effort was well thought out. Spending time preparing equates to a greater feeling of worth on
(1) Meet in person - this tells your customers, prospects or even friends that you think they are important,
(2) Ask thoughtful questions - when you ask relevant questions it shows that your effort was well thought out. Spending time preparing equates to a greater feeling of worth on
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the part of others,
(3) Listen without judgment - in order to value another person's opinion fully, we must listen without making an opinion,
(4) Present a united front - you need to know what you stand for consistently in order for others to respect you, and
(5) Be patient - it takes time to change an initial first impress
(3) Listen without judgment - in order to value another person's opinion fully, we must listen without making an opinion,
(4) Present a united front - you need to know what you stand for consistently in order for others to respect you, and
(5) Be patient - it takes time to change an initial first impress
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
on. It might take months or years.
The Dockers executives are very patient. They estimate it will take five years to change the initial impression of their brand. When I work with executives to improve their presentation skills, we achieve the best results over an extended period of time. This results in long-lasting changes
The Dockers executives are very patient. They estimate it will take five years to change the initial impression of their brand. When I work with executives to improve their presentation skills, we achieve the best results over an extended period of time. This results in long-lasting changes
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
versus the 'quick-fix' mentality that often pervades corporate America. The next time you goof and make a poor first impression take heart. When you keep meeting in person, ask thoughtful questions, listen without judgment, present a united front and are patient, you will get a second chance to remake your first impression
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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