Advice You - Business

Everyone uses it, but is it the best way to present your information? Most people who use PowerPoint or give Presentations have not had much, if any, public speaking or pres

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

entation skills training. However, we tend to copy what others are doing. I would like to suggest stop doing what everyone else is doing and do it right. The following steps

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

will help you stand out above the rest.

To get the most out of your PowerPoint presentations, follow these 5 Crucial Steps…

1 – The Main Attraction is You.

You are your pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sentation, not your slides. Your audience would much prefer to look at you than your slides. Believe it or not, you are better looking than your slides. You are more engagin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

than your slides. You are much more interesting than your slides. The more interesting your presentation, the more engaged your audience will be and the more engaged they a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e, the more they will want to do business with you.

2 – Converse Rather Than Read

Never ever read your slides! It will insult your audience and bore them to death. Your aud

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ence would prefer you engage in conversation with them rather than read and present your slides to them. Show them that you know what you are talking about by explaining ea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h slide rather than reading them. The more you converse with them rather than read to them, the more knowledgeable you will appear. The more knowledgeable you appear, the mo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e confident you will seem and people like to do business with those who exude confidence.

3 – Screen off to Side

Seems like almost every PowerPoint presentation you see t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

day, the screen is in the middle of the room and the main attraction. The presenter is hidden off to the side some place and the audience can’t find them. If you place the s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

reen off to the side a bit, and you are the center of the platform, your audience will be able to pay more attention to what you are saying. This is important because your s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ides cannot engage your audience, only you can. Your slides cannot explain to the audience what they mean and can do for them, only you can. Your slides cannot get your au

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ience to do what you want them to do, only you can (i.e. buy from you, learn from you, etc. – whatever your goal may be).

4 – One Bullet Point Per Slide

Most people put way

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

too much information on one slide. If you want your audience to be focused on the item you are discussing, have only that item showing at a time. Have one bullet point per s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ide or cover up the other points on that slide and only have the one showing that you are talking about.

5 – Use Pictures and Graphics

Have as many slides as possible with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ictures and/or graphics rather than text. A picture gets your message

across much more effectively with a whole lot more impact. Pictures and graphics are also more engagin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and will keep the attention of your audience much more than any text slide.

What Now?

Does this mean you have to go and redo your entire PowerPoint presentation? Not nec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ssarily. Go through your entire presentation and try to find slides you can shorten and/or replace with a picture or graphic. Then write out everything you want to say about

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your slides and/or include in your presentation. Rehearse, rehearse, rehearse, and you will have your audience engaged, excited, and wanting to do business with you! Jacki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ose is a professional speaker, presentation skills trainer and public speaking coach. For more articles on presentation skills visit her website at: http://www.jackirose.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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