Advice You - Business

Blooper #1: Not telling us why we should listen to you

Never assume that just because you have an audience, we are obliged to listen to you. We may love you (that’s why we came in the first place) but never take advantage of the trust we have for you. It is an extreme turn-off when

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the audience has to do the work i.e. figure out how your presentation is relevant to us. We are a bunch of selfish egomaniacs. We love ourselves so much! And we don’t care about your experiences unless it teaches us something that we can use for ourselves. So here’s a word of advice: If y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou want to share your experiences, please do. But always include a message, something that will benefit us, your beloved audience!

Blooper #2: Ignoring us throughout your speech

We get bored easily. Period. If you keep talking about you, you, you, you, you… we will switch off. We

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

want to be part of your speech. We really do. Get us involved. It could be as simple as asking us a question. It gives us a chance to hear ourselves talk. It could be as simple as playing a mini game with us. It gets us up on our seat. Please entertain us! Make us love you. We really want

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to because if you keep ignoring our needs, we will do the same. Lucky for the speaker, he allowed us to ask questions at any point in his presentation and guess what, we did! In my opinion, that was his saving grace!

Blooper #3: Going overtime

No matter how good you are, never eve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r go over time!!! Unless we paid you thousands of dollars to teach us something and you are about to share with us the ultimate secret to earning another ten million. If you want your audience to love you, end earlier than expected! It tells us that you respect our time. It makes you speci

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al because most speakers don’t observe that. And guess what, the next time you give your presentation; we will be there to support you!

Blooper #4: Spelling errors on your slides

Imagine sitting in a formal business presentation with a presentation slide like this:

In the gamming

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

industry…?Microfsoft?Upluft and Profit?Generated an annual revenue of $1.000000 dollars (huh???!!!)?Curent Maket size of 30 billion people

Ok, you get my point. When you have these glaring spelling mistakes in your slides, here’s the image you are portraying to your audience: sloppy and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cannot be bothered. Unless that’s what you want the audience to think of you, I suggest you get someone to do a spell check.

Blooper #5: Bad pronunciation of words

It cracks me up when some presenters stumble upon the same word every single time, without any sign of remorse. There

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

was one time I sat through a presentation where the team had to review a company’s product named Morange. And throughout the ten minutes presentation, they came up with oh so many ways to pronounce this word.

Moo-ronge?Ma-range?Ma-rangi?Mo-ran?Moo-rock

And I swear one time I heard Moron

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

They might as well labelled the product Moronic Morange. That would be… memorable. Some “credit” has to be given to the company who named their product mo-range.

Blooper #6: Reading off the script

Although my preference is to go without a script, sometimes there is a need for it.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

However more often than not, speakers are too reliant on their script. You see them referring to their script even if it is just reading their name and designation??!! Yes, this is very puzzling. I once came across a book that taught me how to read from a script. Here’s the golden rule. N

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ever ever speak when your eyes are on your script. Instead, you should follow this three-step process: see, stop, say.

First, look down and take a snapshot of your script. Memorize a chunk of words. Bring your head up and then pause for a second. When you are ready, say what you have memo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rized in your own words. It’s a three-step process: see, stop and say. It is very important that you pause. Yes, it may be weird for you but in reality, the pause helps make your speech conversational. It also creates anticipation, which further deepen the impact.

Let’s use President SR N

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

athan’s opening speech at the Parliament as an example. Instead of reading the script word for word, he could use the see-stop-say strategy.

Forty one years ago?(pause)?Singapore was thrust into independence and an uncertain future?(pause)?At that defining moment of our history?(pause)?we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

resolved to succeed.?(longer pause for impact)?Together?(pause)?Singaporeans made key choices that made us who we are today?(pause)?a united people of different races?(pause)?living and prospering in harmony.

Blooper #7: Starting your presentation weak

Maybe it is just me but I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

get really pissed off when a speaker starts off his presentation with “Urm.. I guess I should probably start… ah ok, here goes…”. Or even worse “I am not really prepared for this presentation because (give some lame excuse). But anyway, I will start…” Trust me, giving excuses

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of why you may not do a good job will hardly win the sympathy of your audience. Instead, you will make us feel that we are unworthy of your time. You will be better off not giving the presentation since no one will be listening anyway.

As the saying goes, you will not get a second chance

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to make a good first impression. So make full use of your first 30 seconds to impress your audience. Here are a couple of ways you can start a presentation powerfully. You can tell a personal story and relate it back to the message of your presentation. Starting your presentation with a v

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

isual stimulating or humorous video clip will also create impact. Or begin with a thought provoking quote or a shocking statistic, which will create the listening for your presentation. All these are far more superior to your usual good morning/afternoon/evening niceties or worse apologies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Top Seven Presentation Bloopers to Avoid

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