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  • Advice You - Add An Unforgetable K.I.S.S To Your Next Business Presentation - Be Remembered The Next Day

    Many people automatically think that KISS is a common mnemonic (acronym) for Keep It Simple Stupid. But not so in this article.. Consider the
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    following mnemonic the next time you deliver an important business presentation.

    K- Keep them awake and alive

    How many business presentation
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    s you know have been boring? Although the presentation updated cutting edge material or research everyone struggles to stay awake. The eyes of
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    the audience get blurry the coffee is almost gone while the PowerPoint drones on and on. You can keep your audience alive by including more t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ransitions in your presentation. For example, the PowerPoint presentation full of charts and statistics can lull your audience into a deep co
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ma.

    STOP THE SHOW

    Make transitions from your slides to a story, discussion or question before returning to the slide show. For example, if y
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ou have 100 slides stop the show and inject something else about every 6-10 minutes.

    SUPER POWER NOTE: Use the B key to blackout the screen i
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    f the slide show is done in a lighted room. And use the W key to whiteout the screen if done in a dark room. When you want to resume the show
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    just press the key again.

    I- Involve the audience

    Use interactive techniques like questions, or Improvisation role-plays, dance, songs, plus
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    more. sounds daring? Yes, it can be a bold uncomfortable move. But fortunes have been made when folks go "out of the box" "around the box" or
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    create a "new box."

    For example, a workshop on customer service to staff members can make an impact when a they are asked to do a role play
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    illustrating someone who reflecting the service of a competing business. If using the participants from the audience it could yield lots of d
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    iscussion. Do not forget about the simple power behind a good discussion for retaining information.

    S-Share a story A dramatic skit prepared
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    by the participants (If a long program) can bring the message home and be talked about for months. Or you could tell a case study of a legal
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    issue in a story format. People love stories so any business idea or best practice will stay in the minds of your audience for months. They m
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ay even not recall all of your presentation but remember the story and the points that were illustrated.

    S-Show props and pictures

    Suppose y
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ou showed a picture of a satisfied customer on a poster board or your PowerPoint slide. Or you could show a 3-D model of your proposed project
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    . Better yet, allow your participants to touch and experience the prop! The possibilities are unlimited. Just remember, ,if you want them t
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    o know then you must show.

    Consider these suggestions if you want to add a KISS of remembrance to your next business presentation.

    All
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    Rights Reserved, Rosemary (Rosie) Horner, 2006 This article may be used in publications as long as the web site link and credit is maintained


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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