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Advice You - PowerPoint With Punch: Do You Know It When You See It? Four Rules to Enhance Your Presentation
Quality is intentional not accidental
All of us want to create and present great PowerPoint shows, but how do we know if we have achieved our goal? In trying to define quality in PowerPoint we are tem
All of us want to create and present great PowerPoint shows, but how do we know if we have achieved our goal? In trying to define quality in PowerPoint we are tem
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
pted to echo the famous 1964 statement of Justice Potter Stewart regarding what constitutes obscenity: "I know it when I see it." A substantial degree of subjectivity persists in any attempt to be definitive, yet we ca
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
all agree on a few essentials: your slides must be readable, clear, and memorable for PowerPoint to be effective.
In keeping with these essential principles, here are four rules to follow to improve the quality of yo
In keeping with these essential principles, here are four rules to follow to improve the quality of yo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r PowerPoint.
1. Remember less is more
One of the most common mistakes people make in designing their own PowerPoints is trying to get too much information on a single slide. Here's a good rule of th
1. Remember less is more
One of the most common mistakes people make in designing their own PowerPoints is trying to get too much information on a single slide. Here's a good rule of th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mb: if your presentation consisted of a written-out script, consider each paragraph of that script to be a separate slide. Then, summarize that paragraph into three or four lines, omitting all of the articles ("a" or "
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he") and as many forms as possible of the verb "to be."
For example, let's say the summary statement of a paragraph of your script is: "Unexpected noise is a distraction—please turn off the cell phones you brought or
For example, let's say the summary statement of a paragraph of your script is: "Unexpected noise is a distraction—please turn off the cell phones you brought or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
set them on the silent mode now." Your slide might read: "Avoid distractions. Please mute your phone now." The text on your slide serves to remind you of what you are going to say; it is not your word-for-word script.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
f you have ever seen and heard a presenter read word for word from a PowerPoint, you know how boring it inevitably becomes.
2. Back away from the edge
PowerPoint slides are designed to contain color
2. Back away from the edge
PowerPoint slides are designed to contain color
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nd graphics all the way to the edge, but because the various presentation vehicles--monitors, flatscreens, projections--contain a degree of variability around the edges, avoid allowing the text on your slide or any ess
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ntial part of your graphics to get close to the edge. You may find when you are trying to present that it gets cut off. In fact, back away from all of the edges--top, bottom, right, and left--by at least an inch. This
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ill ensure your resulting slide is less susceptible to embarrassing cut-offs.
3. Apply the rule of thirds
Photographers and artists scrupulously avoid putting their subjects into the exact center of
3. Apply the rule of thirds
Photographers and artists scrupulously avoid putting their subjects into the exact center of
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the field because they realize how static and boring formalized symmetry can be. Instead, they draw imaginary "tic-tac-toe" lines, dividing the horizontal and vertical space into thirds. They then place the focal point
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on one or more of the crosshairs. This makes the composition more naturally dynamic. Take a look at the 1945 Pulitzer-Prize-winning photograph by Joe Rosenthal, "Old Glory Goes Up on Mt. Suribachi [Iwo Jima]," for exa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ple. The focal points are the flag (upper-left crosshair) and the marines raising it (lower-right crosshair), creating a diagonal that runs along the flagpole through the center of the photo. If you are consciously tar
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eting the four strategic potential focal points (where the lines of your "tic-tac-toe" cross, you automatically ratchet up the punch-impact of your slide.
4. Point to the center
Do what you can to dr
4. Point to the center
Do what you can to dr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
w the viewer's eye toward the center of the slide. You can do this by paying attention to where the graphics point. If they are pointing away from the center, either move them to the other side of the slide or flip the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
m so that they now point toward the center. If your graphic has motion (such as a baseball in flight or a moving automobile), allow more space in front of the motion than behind. If your graphic includes a human figure
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
place the graphic so that the human is looking at, turning toward, or pointing at the most important text on your slide.
Observe the difference!
If you apply these four rules carefully and consisten
Observe the difference!
If you apply these four rules carefully and consisten
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ly, you will discern a marked improvement in your PowerPoint presentations. Each slide will be simple and direct. None of what is essential will be cut off. It will be well composed in the field, with graphics that mov
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the eye toward the center of the slide. The graphics will lead the eye toward the text, not away from it. All of these elements will support the presentation and greatly enhance the effectiveness of your communication
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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