Advice You - Business

For those of you familar with DemoCamp, CaseCamp may be the polar opposite with its flashy power point presentations and marketing case studies. For anyone interest in on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

line or interactive campaigns its a great event to see what works and what doesn't. CaseCamp Toronto at The Fifth Club Wednesday night after a summer break and several ot

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

her CaseCamps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases includ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed:

1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

Sulemaan presented a case study about the Sear's Travel division. I didn't even know that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount tra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

el providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I thin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its go

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

al and the success of the second phase vs first.

2. Branding Botswana by Malcolm Allen from Placebrands

Malcom definetly wins the award for the most innovation presentat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visitin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam and its resul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts.

3. Aeroplan Activation Sequence by Ian Giles from ThinData

The Aeroplan case involved the new user activation process and how users interact with it through their em

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ail. Ian provided some before and after samples of the email activation and how the emails were improved to achieve Aeroplan's goals. Overall Aeroplan's goal seemed to b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e get the user to use their Aeroplan number as soon as possible. The adjusted email focused on bringing the users temporary electronic card forward up higher in the messa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ge and reducing some of the graphic placements.

4. Family Guy vs. American Dad by Ryan Ginsberg from Fuel Industries

Fuel really stole the show in terms of interactive p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

esentations. Ryan did a great job of presenting the campaigns goals and integrating into his presentation. He was even able to play the game during his presentation whic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h was great. He presented the traffic to the campaign's mini-site and other online metrics. He was not able to present the conversion rate to sales as this was controll

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed by Fox. Overall a great case and I hope others will be able to present the actual interactive material like this again.

After the success of Fuel's presentation, I th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ink the format of Casecamp should be amended to show the actual interactive campaign. I thought the same after the first Casecamp in which Royal Bank did an interactive c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ampaign and didn't show the actually interactive until after their presentation was completed. I'm looking forward to future CaseCamps with more interactive presentations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/34632/adviceyou-CaseCampToronto-3-Review.html">CaseCampToronto 3 Review</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/34632/adviceyou-CaseCampToronto-3-Review.html]CaseCampToronto 3 Review[/url]

Signing agent is a notary public, who works with the loan documents, obtaining and notarizing these documents with the purpose of closing the loan transactions (especially real estate loans).

The Baby Boomers in your company will be eligible to retire soon. Here are nine important questions to help you assess the threat to your operating excellence.

Business groups like the Chamber of Commerce provide many excellent marketing opportunities. By being an involved and active member you will maximize your membership in a business group.

Tags

Links

Advice You - CaseCampToronto 3 Review

Related Articles: