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Advice You - Layer Learning
“Significant learning combines the logical and the intuitive, the intellect and the feelings, the concept and the experience, the idea and the meeting. When we learn in that, way we are whole.” Carl Rogers
Concept and Message in Entertainment
Great entertainments have a focused point of view, and that point of view dictates every event in the presentation. For instance, most movies begin with a concept:
• A beast must win true love (Beauty and the Beast)
• An epic weste
Concept and Message in Entertainment
Great entertainments have a focused point of view, and that point of view dictates every event in the presentation. For instance, most movies begin with a concept:
• A beast must win true love (Beauty and the Beast)
• An epic weste
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rn in space (Star Wars)
• The smallest being must save the world (The Lord of the Rings)
Determining a movie’s concept is usually a simple matter, the title, as in the case of those listed above, hints at the concept to be presented. Having a clear concept is the first step. Next, Hollywood ties the concept to a message:
• Beauty comes from within (Beauty and the Beast)
• Trust the force within you (Star Wars)
• It’s how you live the times you’re given (The Lord of
• The smallest being must save the world (The Lord of the Rings)
Determining a movie’s concept is usually a simple matter, the title, as in the case of those listed above, hints at the concept to be presented. Having a clear concept is the first step. Next, Hollywood ties the concept to a message:
• Beauty comes from within (Beauty and the Beast)
• Trust the force within you (Star Wars)
• It’s how you live the times you’re given (The Lord of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the Rings)
All three of these films were box office gold, and deservedly so. Each had a clear concept and a specific message and then stayed focused on both throughout the entire film. Using these same tools, training programs can create their own box office gold.
Concept and Message in Learning
Most instructional designers, including this author, rely on the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model for creating training programs. ADDIE is a useful but i
All three of these films were box office gold, and deservedly so. Each had a clear concept and a specific message and then stayed focused on both throughout the entire film. Using these same tools, training programs can create their own box office gold.
Concept and Message in Learning
Most instructional designers, including this author, rely on the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model for creating training programs. ADDIE is a useful but i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
mperfect tool. ADDIE’s linear emphasis creates a logical, point-to-point design. The danger in this approach is that sometimes the design wanders so far a field that the last point may not tie to the first.
ADDIE’s focus on training objectives does help direct a design. Training objectives are obviously important, but they exist on a logical level. In contrast, the concept and the message exist more emotively. In Hollywood terms, the objectives tell the learners what the goals of the le
ADDIE’s focus on training objectives does help direct a design. Training objectives are obviously important, but they exist on a logical level. In contrast, the concept and the message exist more emotively. In Hollywood terms, the objectives tell the learners what the goals of the le
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
arning are. What the objectives do not highlight is the context in which the training will be presented (the concept) and the higher purpose the training serves within the context of the learners’ lives (the message).
For instance, in my book Show Biz Training (AMACOM, 2003), I present a case study of asbestos awareness training as A Bess-Tess Story, with Bess being an employee who does everything correctly and her sister Tess doing everything poorly. I then tied the whole training to t
For instance, in my book Show Biz Training (AMACOM, 2003), I present a case study of asbestos awareness training as A Bess-Tess Story, with Bess being an employee who does everything correctly and her sister Tess doing everything poorly. I then tied the whole training to t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he Brady Bunch TV show theme song.
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting the customer.
As in the Hollywood examples listed above, the title of the training is an important element in framing the context of
A concept need not be that elaborate. For a financial services training, the concept might be as simple as learning the steps required to file a loan application. During leadership training, the concept may be centered on becoming a more effective leader. Customer service training may focus on the mechanics of assisting the customer.
As in the Hollywood examples listed above, the title of the training is an important element in framing the context of
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the training. As the A Bess-Tess Story demonstrates, I like to title training programs so as to frame the concept. The program can then communicate it’s intent in advance to the trainees. As such, an effective design process would start with, rather than end with, determining the likely training program title.
Once the concept has been defined, the next step is to determine the underlying message of the training program. The A Bess-Tess Story message was that handling asbestos safely le
Once the concept has been defined, the next step is to determine the underlying message of the training program. The A Bess-Tess Story message was that handling asbestos safely le
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ads to a long life. In the financial services example, the message might be the comfort that comes from financial security. For leadership, the desire to better serve humanity could be the focus. Customer service training’s message may be that creating lasting memories enriches a customer’s life.
Once the trainers understand the underlying message, the training becomes less about a series of required tasks and more about developing skills that will enhance life. The resulting training c
Once the trainers understand the underlying message, the training becomes less about a series of required tasks and more about developing skills that will enhance life. The resulting training c
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
an be delivered with a passion not possible with a sequential process alone. As with anything in life, knowing and believing in a purpose leads to a laser-like focus that can prevent side issues from dominating a program, both during the design and in the classroom.
Layering Perspectives in Entertainment
The concept and the message provide the underpinnings of a training design, but do not address the sequencing of the learning methods. For that, I layer instruction through as m
Layering Perspectives in Entertainment
The concept and the message provide the underpinnings of a training design, but do not address the sequencing of the learning methods. For that, I layer instruction through as m
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
any perspectives as possible. Let me demonstrate through another look at entertainment.
The literary arts, including virtually all the great poems, plays and fictional stories of Western culture, thrive on delivering multiple perspectives. Shakespeare’s Hamlet became a classic in part because it can be perceived in as many different ways as there are actors to portray Hamlet.
Most great literary works allow the reader or viewer to enjoy the story on a surface level while simultaneously
The literary arts, including virtually all the great poems, plays and fictional stories of Western culture, thrive on delivering multiple perspectives. Shakespeare’s Hamlet became a classic in part because it can be perceived in as many different ways as there are actors to portray Hamlet.
Most great literary works allow the reader or viewer to enjoy the story on a surface level while simultaneously
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
, through the use of simile, allegory or metaphor, experience it on an emotive, holistic level.
Hollywood thrives on presenting a perspective, and then surprising the viewer with a change of perspective.
WARNING – MOVIE SPOILERS AHEAD. PROCEED AT YOUR OWN RISK.
Joe Alden Robinson classic, Field of Dreams offers an excellent example. The movie’s hero, Kevin Costner, plows under his Iowa cornfield to build a baseball field to “ease” baseball player Shoeless Joe Jackson’s “pain.”
Hollywood thrives on presenting a perspective, and then surprising the viewer with a change of perspective.
WARNING – MOVIE SPOILERS AHEAD. PROCEED AT YOUR OWN RISK.
Joe Alden Robinson classic, Field of Dreams offers an excellent example. The movie’s hero, Kevin Costner, plows under his Iowa cornfield to build a baseball field to “ease” baseball player Shoeless Joe Jackson’s “pain.”
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
It’s only in the last ten minutes of the film that the viewer discovers the pain to be eased is Kevin Costner’s own at being estranged from his father.
Ron Howard’s A Beautiful Mind offers another example. The viewer is first led to believe that the film’s hero, played by Russell Crowe makes friends with a college roommate and works as a top secret code breaker for the US government. The film later reveals that neither happened, except in the hero’s mind.
Perhaps Hollywood’s bes
Ron Howard’s A Beautiful Mind offers another example. The viewer is first led to believe that the film’s hero, played by Russell Crowe makes friends with a college roommate and works as a top secret code breaker for the US government. The film later reveals that neither happened, except in the hero’s mind.
Perhaps Hollywood’s bes
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t purveyor of alternate perspectives is M. Night Shyamalan. In his thriller Signs, the movie-goer is led to believe that the “signs” are crop circles created by aliens as navigation signals. The end of the film reveals that the signs are signals from God meant to reunite the lead character, played by Mel Gibson, with his faith.
These examples allow the viewer to experience the event on multiple, simultaneous perspectives that create deeper, richer, more meaningful film experience
These examples allow the viewer to experience the event on multiple, simultaneous perspectives that create deeper, richer, more meaningful film experience
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s.
Layered Perspectives in Learning
The great artist and scientist, Leonardo da Vinci developed many of his legendary works through a layered learning approach. Da Vinci believed that the key to true learning was to view a subject from as many perspectives as possible. He felt that the first perspective he chose was too biased toward his usual way of seeing things. Instead, he would examine the subject from one perspective, move to another perspective and then to another until,
Layered Perspectives in Learning
The great artist and scientist, Leonardo da Vinci developed many of his legendary works through a layered learning approach. Da Vinci believed that the key to true learning was to view a subject from as many perspectives as possible. He felt that the first perspective he chose was too biased toward his usual way of seeing things. Instead, he would examine the subject from one perspective, move to another perspective and then to another until,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
with the advantage of additional perspectives, he learned the subject completely.
In our own time, Dr. Howard Gardner offered a theory that supports da Vinci’s approach. Gardner theorized that there are different ways to be intelligent. The eight intelligences he listed follow:
• Bodily/Kinesthetic – Touching, participating in physical activity
• Interpersonal – Relating, focusing on others
• Intrapersonal – Introspecting, focusing inward
• Linguistic – Articulating, communicating i
In our own time, Dr. Howard Gardner offered a theory that supports da Vinci’s approach. Gardner theorized that there are different ways to be intelligent. The eight intelligences he listed follow:
• Bodily/Kinesthetic – Touching, participating in physical activity
• Interpersonal – Relating, focusing on others
• Intrapersonal – Introspecting, focusing inward
• Linguistic – Articulating, communicating i
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
deas
• Logical/Mathematical – Analyzing, solving problems
• Musical/Rhythmic – Feeling, connecting sounds and rhythms
• Naturalist – Communing, relating to nature
• Visual/Spatial – Seeing, comprehending dimensional relationships
Gardner’s theory suggested two implications of his theory for learning:
1.) A person's core intelligences need to be engaged in learning – Training that matches a person's innate intelligences helps that person feel more engaged and competent and enriches
• Logical/Mathematical – Analyzing, solving problems
• Musical/Rhythmic – Feeling, connecting sounds and rhythms
• Naturalist – Communing, relating to nature
• Visual/Spatial – Seeing, comprehending dimensional relationships
Gardner’s theory suggested two implications of his theory for learning:
1.) A person's core intelligences need to be engaged in learning – Training that matches a person's innate intelligences helps that person feel more engaged and competent and enriches
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the learning experience, making it more fulfilling
2.) People need to learn in multiple ways – A multi-dimensional training approach exposes learners to different intelligences and a wide range of learning experiences
Here is where ADDIE fails. Although it is excellent at leading a designer through a logical flow, it does so without regard to the simultaneous richness that da Vinci and Gardner championed. The resulting designs are often shallow, white bread, paint-by-the-numbers progra
2.) People need to learn in multiple ways – A multi-dimensional training approach exposes learners to different intelligences and a wide range of learning experiences
Here is where ADDIE fails. Although it is excellent at leading a designer through a logical flow, it does so without regard to the simultaneous richness that da Vinci and Gardner championed. The resulting designs are often shallow, white bread, paint-by-the-numbers progra
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ms devoid of richness and detail.
Consider the design of a typical diversity class. The instructional methods usually include lecture (linguistic), video (visual/spatial), and statistics (logical/mathematical).
Now consider what that same class would look like if presented through Howard Gardner’s Multiple Intelligences filter:
Linguistic, visual/spatial, logical/mathematical and Interpersonal material would still be presented but additional elements might include the sharing and samp
Consider the design of a typical diversity class. The instructional methods usually include lecture (linguistic), video (visual/spatial), and statistics (logical/mathematical).
Now consider what that same class would look like if presented through Howard Gardner’s Multiple Intelligences filter:
Linguistic, visual/spatial, logical/mathematical and Interpersonal material would still be presented but additional elements might include the sharing and samp
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ling of food from different cultures (bodily/kinesthetic), small group discussions (interpersonal), reading expert opinions about the effects of discrimination (intrapersonal), musical samples from around the world (musical/rhythmic,) and a look at the world’s variety of wildlife and fauna (naturalistic).
This multi-layered approach would give the learners a fully rounded, holistic view of the subject, a greater appreciation of the value of diversity and a greater likelihood of behavior
This multi-layered approach would give the learners a fully rounded, holistic view of the subject, a greater appreciation of the value of diversity and a greater likelihood of behavior
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
al change.
Light, Camera, Focus
A final word of caution should be mentioned. The layered approach is not intended to replace ADDIE. Instead, it should work in concert. Once a training event becomes too focused on entertainment it loses its instructional value. Just as a great movie must stay on message, training should stay on objective. The signs present in a training program should all lead to one source: higher effectiveness through new skills that enhance the human condition
Light, Camera, Focus
A final word of caution should be mentioned. The layered approach is not intended to replace ADDIE. Instead, it should work in concert. Once a training event becomes too focused on entertainment it loses its instructional value. Just as a great movie must stay on message, training should stay on objective. The signs present in a training program should all lead to one source: higher effectiveness through new skills that enhance the human condition
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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