Advice You - Business

Have you ever attended a presentation where the speaker read directly from her/his PowerPoint slides? Did you wonder why they didn't just give you the handout and let you go home?

PowerPoint and other visuals are tools to supplement

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your presentation; many presenters, however, hide behind their visuals as a way to avoid interacting with the audience.

Here are some ways your visuals can enhance your presentations, rather than putting your audience to sleep.

Poin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er #1: Stand and face the audience

I recently attended a presentation where the speaker sat at a table and pushed keys on her laptop to run her slides. She sat facing sideways, looking from her computer to the screen on the left (to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ead the many bullet points), then back to the audience on her right. It was an uncomfortable setup, and she had to contort her body to see the audience and still manipulate the keyboard.

Sitting in a chair diminishes your authority a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d makes eye contact difficult in a presentation or workshop setting. No, you are not the Supreme Ruler, but you are the subject matter expert for the moment, and it's important to stand tall where everyone in the room can see you. Sta

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd facing the audience, with your computer to the side. You can still see the computer from where you are, but you can also more readily interact with the audience. You shouldn't need to look at the screen unless you want to emphasize

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

something by indicating it on the screen. Using a laser pointer is preferred to walking over to the screen to point at something.

Pointer #2: Use a remote device

Had this presenter used a remote to advance her slides, she wouldn't h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve had to sit in front of her computer. Remote presentation devices allow you to stand up to 100 feet away from the computer running your PowerPoint. They have many features, including next slide, previous slide, black screen, cursor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ontrol and laser pointer function. They also range in price, so you don't have to spend a fortune. Using a remote will make your presentations much more fluid and allow you free movement around the stage and interaction with your audi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ence. Choose a radio frequency (RF) remote over infrared (IF), as radio frequency gives you much more range of motion and you don't have to worry about objects blocking the signal.

Pointer #3: Use notes

It's not necessary to be tied

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to your computer if you have your presentation notes handy. If you're using PowerPoint, print out the slides on paper so you can follow along, or just use your outline. Place the notes on a table next to you where you can keep an eye

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n them without using them as a crutch. Remember, the bulk of your presentation should be in your head already. Notes are just placeholders for the information in your head.

Pointer #4: Use PowerPoint for good, not evil

Bullet points

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

have become the standard presentation mode when using PowerPoint. However, this method is not necessarily the best way to get your message across. Frequently, presenters attempt to put their entire presentation into bullet point forma

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t in order to get everything onto slides. This is not necessary or desirable, unless you want to e-mail the presentation to your attendees and tell them not to bother coming.

It's your job to engage the audience, to keep their rapt a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tention and to make them want more. It's your job to inform, yes, but to do it in a way that your audience remembers vividly what you told them AND retains it for more than two days. Bullet points are hardly engaging. . . and they don

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t tell a story the way your words and expressions can. Think back to some speakers you've really enjoyed. Do you remember their bullet points or do you remember their energy and powerful way of expressing themselves?

I highly recomme

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d the book "Beyond Bullet Points," by Cliff Atkinson. If you're interested in delivering truly impactful presentations, take a look at this book for a completely new way to use PowerPoint.

Pointer #5: Beyond PowerPoint

It's entirely

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

possible to give an engaging presentation using nothing but a flip chart and markers. This "old school" presentation method is still a great way to incorporate audience input and use spontaneously generated ideas as part of your work

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hop. If you feel that you're leaving out something, make sure to provide handouts at the end of your session.

Visuals can enhance a presentation and help your audience to synthesize the information you're sharing. At the same time, v

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

suals can become unwieldy, distracting or boring, dragging down the liveliness and spontaneity of a presentation. Use visuals thoughtfully and sparingly, relying more on your own personality and passion to bring a presentation to life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Public Speaking: Use Visuals for Maximum Impact

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