Advice You - Business

Many of us tend to take sound for granted, without any real appreciation of the k

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey role it plays in enhancing the importance of presentations. In reality, nearly

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

40 per cent of the overall impact of any audio-visual communication comes from it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

soundtrack. Not convinced? Try these…

 Watch an exciting action movie s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

quence with the sound muted
 Watch your scariest horror movie scene

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with the sound muted
 Watch a sentimental scene from a romantic mov

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e with the sound muted
 Watch your favourite television commercial

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ith the sound muted
 Watch the coolest music video with the sound m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ted

Got the picture? The secret of making an impact with your presentation lies,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to a great extent, on the soundtrack. The problem with a conventional PowerPoint

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

resentation is that its final impact depends entirely on the skills and abilities

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of the presenter who handles it — in particular, his voice, modulation, tone and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

accent. Invariably, this varies from person to person, as a result of which the p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

esentation lacks consistency.

The ideal solution lies in using digital presentat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ons with a full-bodied soundtrack comprising:
 Professional voiceov

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r(s)
 Background music
 Special effects (crashes, ech

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es, ambient sounds, etc)
 Swishes accompanying the supers

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

607; Fillers

The truth is out there for everyone to hear. Let’s face it. We can’

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be deaf to the fact that when you’re trying to be heard — sound matters.

Ref:-<

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

target="_new" href="http://www.istrat-india.com/">http://www.istrat-india.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sometimes this is the last question of a phone screen or a face-to-face interview. Regardless of when it occurs, and believe me it will, you should be ready to rock and roll with your answer! A great candidate like you should be more than ready to absolutely kill this question with your fluid communication and self-marketing skills. By preparing for this question and relaxing in the interview you will slay this hiring manager dragon.

Get the most out of your video recordings with these tips in the Article: Tips on Video Taping.

Business life is full of sports metaphors. But the upcoming tournament provides us with more than just great analogies. There are lessons demonstrated each of the 40 minutes that every game is played.

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