Advice You - Business

What do you do if your boss gives you a thoroughly lousy PowerPoint presentation to deliver and it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has 50 bullet points on each slide, complicated graphs, and long sentences everywhere?

Don’t panic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

In this case, your PowerPoint slides are not going to help your presentation. But they don’t have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o hurt you or destroy the presentation either. Here is what I recommend you do in this tough situat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on:

1. Ask your boss what the desired result is from the speech.

2. Ask your boss what the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

5 most important message points he/she wants the audience to remember.

3. Incorporating the inf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

from your boss from the above two questions, go through the long, detail-intensive slides you have

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

been given and select the one (and only one) most important idea from each slide.

4. Prepare to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

give examples, facts, details and preferably stories that flesh out the one key idea from each stor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y.

5. Resolve that you are not going to read or even cover all of the other points or concepts

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

overed on each slide.

6. Be familiar enough with the facts of the slides to answer questions th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t relate to them, but double your resolve not to cover every fact of number on the slides.

7. W

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en you flash a slide up, close your mouth and give people a chance to read or absorb what is on it,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

even if it takes a minute.

8. Have a great opening for a minute or two that gives the audience

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an interesting and useful piece of information and a reason to listen to you before you show the fi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st slide in your PowerPoint.

9. When you are finishing your presentation, remove your final sli

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e and give a strong and powerful conclusion that is in no way dependent on your slide.

10. Reme

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mber, you aren’t really giving a PowerPoint presentation. You are giving a presentation where peopl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are judging your skills, intelligence and long-term potential. So don’t let someone else’s bad Pow

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rPoint handcuff you into giving a bad speech.

You can give a great speech regardless of the slides

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Culture is difficult to analyse, to understand, to communicate. Yet important in any business. To improve your management expertise on this topic, start with one aspect of it. Style.

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