Advice You - Business

If your business requires you to travel internationally, or meet regularly with people of other countries, are you a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ware of what your gestures and body language are communicating? We all know that different cultures have different

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gestures and different levels of comfort with certain body language, but do you know the specifics for the nationali

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ies you deal with? You should, as your trustworthiness and credibility may be at stake. Here are a few tips to reme

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mber about your body language in your next international meeting.

Don’t use “signs” with your hands- You may have n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o idea what your commonly used symbol means in other countries. Here are some examples – the ok sign so commonly se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n in the US means worthless or zero in France. Worse yet, in Brazil it is considered vulgar, so you might get slappe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d if you flash it to a woman from that country. The thumbs up symbol that is widely recognized in the western world

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as a positive sign means “get stuffed”, or something very close to that in Bangladesh. At best, your audience may

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ave no clue what your gesture means; at worst it may be offensive. Best bet - just keep any signs for your fellow c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ountrymen!

Don’t wave your arms - Talking with your hands is common – and nearly expected in Italy, but in many Asi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an cultures it is considered distracting, a sort of meaningless chatter. Your best chance of having your speech or p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

esentation have worldwide appeal is to keep your arm movements to a minimum.

Keep your distance, maybe – Knowing wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at is expected in the culture you’re visiting or working with is important. For instance, in the UK, Canada and the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

US, we’re most comfortable with somewhere around 18-24 inches distance between us when we talk. In other parts of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

urope, they prefer to be a bit closer, about 14-16 inches difference. In Asian countries, they like even more dista

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nce – as much as 36 inches in Japan. But, in Middle Eastern cultures, standing 24-36 inches away from your associate

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

would make you seem very untrustworthy. They prefer a distance of around 8-12 inches between parties when talking.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Your body language is crucial when conducting business. International negotiations can be difficult enough without h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aving your body unintentionally send insulting or inappropriate messages. So take care… and maybe sit on your hands

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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