Advice You - Business

After you have prepared your presentation, checked all the equipment you need, set out the venue and finalised the guest list you are now ready to give your presentation. This is your opportu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nity to gain credibility in your career. You must use this opportunity to build your credibility and be accepted as an expert on your subject. This is not as difficult as it may seem.

If yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u have studied your brief, become totally familiar with your subject and can show confidence when delivering you will be more than half way to achieving your aims. Buyers are impressed when f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aced with someone who is obviously knowledgeable about his/her subject, so earning their respect. Let us look at some of the situations where you can achieve this. If you are presenting a ne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w product to potential buyers emphasise the features and benefits of the product but make sure you mention benefits not associated with the main sales literature. It's not difficult to find s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ome of these undisclosed benefits if you do a little research within the development and production departments. Concentrate on your in depth knowledge of the product, your belief in it and c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ontinually emphasise how YOU are involved in the success of that product.

Take another scenario for a presentation. Let us say you are presenting a report for a department of your company to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your colleagues and senior management. You will highlight any subjects and points with which you were directly involved. If a system is to be changed or a department reorganised, explain yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur involvement. Point out that your suggestions, innovations and efficiency moves have resulted in increased productivity and therefore profits. When making a presentation don't ever make th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e mistake of assuming an arrogant or boastful attitude. Such an attitude will immediately alienate prospective purchasers. Introduce your involvement in improvements as a fact, as part of yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r duties and as a result of your level of knowledge. Presenting your subject in such a manner helps your audience to understand and acknowledge your skills which increases your credibility.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

One other type of presentation frequently used for employees concerns changes to working practices which directly affect the employee. You can use exactly the same research and preparation as

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

discussed for other presentations but you will need to change the parameters a little. The most important point to emphasise is the benefits the employee will gain from the new arrangements.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

It doesn't matter how or when the benefits are introduced as long as they are introduced clearly and with concise information and to how the employee will benefit. Many people, when giving

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a presentation to employees, like to concentrate on the company's history, the state of the market, the latest legislative regulations plus lots of other areas which they feel are appropriate.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

There is no problem with that, but you should be very careful not to offer too much background information. This could create a feeling of boredom and therefore lose the interest of your au

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dience, particularly if you have not accentuated the benefits which they will receive from the changes. Be succinct, factual, clear and concise and you will produce a successful and beneficia

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l presentation.

One last point. Don't forget that all presentations can be used as an exercise to boost your credibility and acceptance as an expert on your subject. I have overcome many di

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fficult situations by giving a presentation which has clarified points which were causing problems that could have created serious difficulties. Thorough groundwork and organisation are essen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tial for a successful presentation and will enable you to deliver it with confidence. In doing so you will enjoy the experience, make many contacts and further your own ambitions.

Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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