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Advice You - How to Keep Audiences Awake: Secrets from the Pro's!
Have you ever snoozed during a presentation? Presentations Magazine finds that
most executives have! In the December, 2005 issue, Presentations reported that
seventy-one percent of 382 business managers reported that they have fallen
asleep during pres
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
entations.
And the news gets worse: these managers reported that the most difficult types of presentations to stay awake for were speeches (35%), followed by training sessions (23%).
The challenge is obvious. How to ensure that absolutely no one falls a
And the news gets worse: these managers reported that the most difficult types of presentations to stay awake for were speeches (35%), followed by training sessions (23%).
The challenge is obvious. How to ensure that absolutely no one falls a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
sleep during
YOUR presentation or workshop?
Three Rules that Keep Them From Snoozing
1. Own the Real Estate.
This rule is all about ownership: of your physical space, of your material, and of your state of mind. Let's look at each:
Own Your Physical
Three Rules that Keep Them From Snoozing
1. Own the Real Estate.
This rule is all about ownership: of your physical space, of your material, and of your state of mind. Let's look at each:
Own Your Physical
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Space
In my workshops, we have a name for the physical space from which you will present. (No, this place is not called "Hell!") This area is called the Magic Circle. In it, you must grow larger, more vivid, more animated, and more authoritative. The
In my workshops, we have a name for the physical space from which you will present. (No, this place is not called "Hell!") This area is called the Magic Circle. In it, you must grow larger, more vivid, more animated, and more authoritative. The
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Magic Circle is space that you actively take possession of, and own, for the duration
of your presentation.
The actual size of your Magic Circle could be restricted. For example, you may be required to sit while presenting. Or the area can be more spacio
The actual size of your Magic Circle could be restricted. For example, you may be required to sit while presenting. Or the area can be more spacio
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
us, as in the center
of a training room. The size of the Magic Circle doesn’t matter. How you use it does.
When you present from the Magic Circle, you take on an intensified version of yourself. You should feel your posture become more erect, even if you
When you present from the Magic Circle, you take on an intensified version of yourself. You should feel your posture become more erect, even if you
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
are seated.
Roll your shoulders into your back pockets; open your chest. Look people in the
eyes. Be direct, calm, and centered, but also be aware of the psychic and physical
space you are taking up. Fill it up! Stake your claim and OWN that space!
Ow
Ow
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n Your Material
If you haven't practiced your material, if it's not "in your body," you shouldn't be presenting. It's as simple as that. Even a five-minute speech to the City Council needs to be practiced. No material should ever feel rented, or like it
If you haven't practiced your material, if it's not "in your body," you shouldn't be presenting. It's as simple as that. Even a five-minute speech to the City Council needs to be practiced. No material should ever feel rented, or like it
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
belongs to
someone else. Even if you're not happy with the numbers or news you must report,
you own them for the duration of your talk. Your own credibility depends on it.
Own Your State of Mind
You may have had an awful day, and now it's time to presen
Own Your State of Mind
You may have had an awful day, and now it's time to presen
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t. Or you may be
anxiously hyperventilating about doing a new training session. Your job now? It is to
"get a grip." In order to release nervousness, breathe consciously. Move about and
shake it out before your presentation. Breathe deeply into your gut
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and envision
total success.
By owning your physical space, your material, and your state of mind, you become more dynamic and animated. You are in charge. The good news is that 51% of the 382 executives mentioned above said the most important ingredie
By owning your physical space, your material, and your state of mind, you become more dynamic and animated. You are in charge. The good news is that 51% of the 382 executives mentioned above said the most important ingredie
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nt to keep them
awake was "an animated and enthusiastic speaker!"
2. Break the Rules.
(Yes, this is the second rule, and it can be broken.)
Most organizations and systems are creatures of habit. In some systems, people always use the podium when they s
2. Break the Rules.
(Yes, this is the second rule, and it can be broken.)
Most organizations and systems are creatures of habit. In some systems, people always use the podium when they s
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
peak. In others, speakers remain seated behind a
table. Perhaps the room is always set up in the same way. Or it has become a norm
for the presenters to apologize before beginning--for their scratchy voices, or even
their own nervousness. Or maybe it ha
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s become de rigueur to use hundreds of
PowerPoint slides.
Whatever the norms are around training and presenting, it is wise to ask, "Is this necessary? How might it add to or detract from my 'owning the real estate' and being the best speaker I can be?
Whatever the norms are around training and presenting, it is wise to ask, "Is this necessary? How might it add to or detract from my 'owning the real estate' and being the best speaker I can be?
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
"
Participants don't snooze when speakers and trainers judiciously break the rules.
3. Make It So They CAN'T Sleep.
You must make it impossible for participants to sleep. You can do this in several ways:
• INTEGRATE "Question/Answer" sessions throughou
Participants don't snooze when speakers and trainers judiciously break the rules.
3. Make It So They CAN'T Sleep.
You must make it impossible for participants to sleep. You can do this in several ways:
• INTEGRATE "Question/Answer" sessions throughou
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t your presentation. DON'T
wait until the last 5 minutes to ask "Are there any questions?"
• ASK the audience questions. They can either answer you or talk with their neighbor about the issue. Be ready to pull them back to order.
• MINIMIZE your Power
• ASK the audience questions. They can either answer you or talk with their neighbor about the issue. Be ready to pull them back to order.
• MINIMIZE your Power
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Point slides. A good challenge is to use only 3-6 slides
for a 60-minute presentation. Instead, distribute and discuss relevant handouts,
objects, materials, case studies, financial reports, etc.
• BREAK THE GROUP INTO SMALL GROUPS to discuss and solve a
• BREAK THE GROUP INTO SMALL GROUPS to discuss and solve a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
problem. Don't
ask for reports from each group—3-5 top responses from the entire group may
suffice. Remember, people can often learn as much by talking to each other as they
can by listening to you—and they'll never go to sleep while doing so.
By putt
By putt
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ing these Rules to use, you'll make your presentations and training sessions
much more dynamic and compelling. Instead of relying on a whip to keep people
awake, you've employed powerful Best Practices from the presentation field.
Guila Muir turns boring
Guila Muir turns boring
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
experts into great presenters! Sign up for her Training Tips
Resource at Find dozens of free presentation tips at http://www.guilamuir.com.
Article © 2006 Guila Muir and Associate
Article © 2006 Guila Muir and Associate
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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