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Advice You - That's Learnertainment
“What we learn with pleasure we never forget.” Louis Mercier
Introduction I remember one particularly difficult college class I taught, and the two students who were likely to fail. They, like many in a growing segment of learners, had short attention spans. They expected more value in less time, but wouldn't listen well enough to find that value. Instead, they would become bored, and ignore the learning.
One day, I heard the two praising James Cameron's movie Titanic (1997). Immediately, an incongruity hit me. Titanic is three hours long! Those would have mutinied if I attempted a three-hour lecture. To make matters more galling, they PAID to see
Introduction I remember one particularly difficult college class I taught, and the two students who were likely to fail. They, like many in a growing segment of learners, had short attention spans. They expected more value in less time, but wouldn't listen well enough to find that value. Instead, they would become bored, and ignore the learning.
One day, I heard the two praising James Cameron's movie Titanic (1997). Immediately, an incongruity hit me. Titanic is three hours long! Those would have mutinied if I attempted a three-hour lecture. To make matters more galling, they PAID to see
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Titanic. REPEATEDLY! Both students were destined to repeat this class,
but would not have willingly paid for the opportunity. Hollywood had succeeded in
capturing and maintaining those two learners' attention, where I had not.
Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment communities share. (1) Both disciplines require a professional delivery. If the delivery is amateurish, the entertainer is booed, anmemory, the trainer is ignored. (2) Both must attract at
Their Titanic comments led me back to my prior career as a professional entertainer, and the entertainment techniques I had learned while performing music, magic and comedy. I identified two commonalities that the training and entertainment communities share. (1) Both disciplines require a professional delivery. If the delivery is amateurish, the entertainer is booed, anmemory, the trainer is ignored. (2) Both must attract at
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tention, and fail if attention is not captured, or
worse, lost after it is gained. If no one notices the selected playing card, the
magician's production of it has no magic. If no one hears the learning point, that
point cannot be remembered.
I next began looking for entertainment techniques I could apply to my classroom. Each time I added an entertaining element, the learners responded, so I'd add another. I soon noticed that test and class evaluation scores rose. The more entertainment techniques I employed, the more effective the learning became. And then, one day, one of those former learners, now repeating my class, approached me. She asked i
I next began looking for entertainment techniques I could apply to my classroom. Each time I added an entertaining element, the learners responded, so I'd add another. I soon noticed that test and class evaluation scores rose. The more entertainment techniques I employed, the more effective the learning became. And then, one day, one of those former learners, now repeating my class, approached me. She asked i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
f she could attend one of my classes again! That's when I knew that
entertainment based learning works.
In this article, I share with you the theory that resulted from my journey. It offers a different way to think about learning and a method for increasing retention while simultaneously making learning engaging and fun. It is a combination of learning and entertainment I call Learnertainment®.
To Leave or Learn? The searchlight is always on. It scans the landscape, looking first left then right, ever vigilant for signs of danger. This searchlight is unusual in its sophistication. Like all searchlights, it scans visually. But in addition, it listens,
In this article, I share with you the theory that resulted from my journey. It offers a different way to think about learning and a method for increasing retention while simultaneously making learning engaging and fun. It is a combination of learning and entertainment I call Learnertainment®.
To Leave or Learn? The searchlight is always on. It scans the landscape, looking first left then right, ever vigilant for signs of danger. This searchlight is unusual in its sophistication. Like all searchlights, it scans visually. But in addition, it listens,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
it uses its sense of
smell, it reaches out to touch unknown items, and on occasion, it tastes the stimuli
in question. Perhaps the most amazing fact about this searchlight is that humans
didn't invent it. It predates science. It's the human brain.
When the human brain sees potential danger, it stops searching. It blocks out all extraneous stimuli and focuses tightly on the perceived threat. Even those higher- order components of the brain responsible for logic and the arts pitch in, refocusing their energies in an "all hands on deck" effort survive. If the threat turns out to be minor, the various brain components resume their normal activities… unti
When the human brain sees potential danger, it stops searching. It blocks out all extraneous stimuli and focuses tightly on the perceived threat. Even those higher- order components of the brain responsible for logic and the arts pitch in, refocusing their energies in an "all hands on deck" effort survive. If the threat turns out to be minor, the various brain components resume their normal activities… unti
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the next
time the searchlight calls.
This dynamic is continuous; twenty-four hours a day, seven days a week, below the level of awareness, but always dictating human behavior. And as such, the searchlight cannot be ignored. Ideas, and the intellectual application of those ideas, are important, but are of little consequence to a brain that feels threatened.
Fortunately for trainers, teachers, facilitators and other learning professionals, the brain has a secondary favorite input: pleasure. In humans, survival and pleasure exist side by side. They are the Ying and yang, the left and right, the balancing forces of our existence, and they are driven by
This dynamic is continuous; twenty-four hours a day, seven days a week, below the level of awareness, but always dictating human behavior. And as such, the searchlight cannot be ignored. Ideas, and the intellectual application of those ideas, are important, but are of little consequence to a brain that feels threatened.
Fortunately for trainers, teachers, facilitators and other learning professionals, the brain has a secondary favorite input: pleasure. In humans, survival and pleasure exist side by side. They are the Ying and yang, the left and right, the balancing forces of our existence, and they are driven by
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the searchlight of emotion.
Emotion creates Attention The word emotion comes from the Latin exmovere, meaning, "to move out of," "to agitate." Aristotle believed that people are persuaded not just by logic, but also through emotion. Plato agreed when he said, "All learning has an emotional base." And Carl Jung added, "There can be no transforming of darkness into light and of apathy into movement without emotion." They were all correct. Emotions start a chain of events that lead to learning.
For centuries, folklore stated that emotion was a creature of the heart. As science gained ascendancy over folklore, emotions were thought to be a function of t
Emotion creates Attention The word emotion comes from the Latin exmovere, meaning, "to move out of," "to agitate." Aristotle believed that people are persuaded not just by logic, but also through emotion. Plato agreed when he said, "All learning has an emotional base." And Carl Jung added, "There can be no transforming of darkness into light and of apathy into movement without emotion." They were all correct. Emotions start a chain of events that lead to learning.
For centuries, folklore stated that emotion was a creature of the heart. As science gained ascendancy over folklore, emotions were thought to be a function of t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he
brain. Recent research demonstrates that both folklore and science had it right.
Emotion is generated in the brain AND the body.
Emotions affect our whole body, including our heart, lungs, stomach, skin and immune and endocrine systems. If you think back through your own life experience, you instinctively know this to be true. We have all felt the goosebumps of fear, the sweat of nervousness, and the rapid breathing that comes from excitement. A "gut reaction" is just that, an emotional signal from the gut.
The wisdom of gut reactions makes sense when you consider that the heart starts beating in a human fetus before the brain is formed, and that
Emotions affect our whole body, including our heart, lungs, stomach, skin and immune and endocrine systems. If you think back through your own life experience, you instinctively know this to be true. We have all felt the goosebumps of fear, the sweat of nervousness, and the rapid breathing that comes from excitement. A "gut reaction" is just that, an emotional signal from the gut.
The wisdom of gut reactions makes sense when you consider that the heart starts beating in a human fetus before the brain is formed, and that
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, as the brain
develops, it begins with the brain stem. From the brain stem, the emotional limbic
system emerges. Next, the thinking brain grows out of the emotional regions.
Perhaps as a result, more neural connections go from the limbic system to the cortex than the other way around. Certainly as a result, emotional reactions occur before we think. We feel first, and think later.
The body’s up-front focus on feelings is critical to our survival. In situations where life or death stands in the balance, split second responses are essential. Emotion serves the purpose of identifying general threat levels. The emotional meaning of the situation captur
Perhaps as a result, more neural connections go from the limbic system to the cortex than the other way around. Certainly as a result, emotional reactions occur before we think. We feel first, and think later.
The body’s up-front focus on feelings is critical to our survival. In situations where life or death stands in the balance, split second responses are essential. Emotion serves the purpose of identifying general threat levels. The emotional meaning of the situation captur
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
es the brain's attention and helps it make snap fight-or-flight
decisions. This response is automatic. Although people may be able rationalize their
emotions, the truth is emotions control them. Even when people overpower
emotions with logic, the feelings that created the emotion remain, often forever.
Attention creates Meaning
Once emotion has taken hold, the brain shifts into a heightened level of attention. This heightened level is stressful. It cannot be maintained for long. To protect itself from overload, and to free up capacity for the next potential threat, the brain quickly determines the meaning of the emotion. It explores its memories, sear
Attention creates Meaning
Once emotion has taken hold, the brain shifts into a heightened level of attention. This heightened level is stressful. It cannot be maintained for long. To protect itself from overload, and to free up capacity for the next potential threat, the brain quickly determines the meaning of the emotion. It explores its memories, sear
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hing
for something comparable. Once a comparison is found, the brain concocts a
mental concept or model to explain the emotion. It then uses this explanation to
determine an appropriate response. This is not to suggest that the brain has made
an intellectual decision. Rather, it has captured the general meaning of what has
happened, and selects a correct response accordingly.
During this process, the initial stimulus is held in short term memory. Short-term memory is that portion of memory devoted to the things that must be remembered in the moment, but may not be significant in the future. Short-term memory has finite capacity, and can only store
During this process, the initial stimulus is held in short term memory. Short-term memory is that portion of memory devoted to the things that must be remembered in the moment, but may not be significant in the future. Short-term memory has finite capacity, and can only store
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
items for around 30 seconds. Consequently, the
brain quickly determines the meaning of the information, and it's potential future
importance.
Meaning creates Memory
With an item's meaning defined, the event is codified. Information of little long-term value is discarded. Information that is, or may be, meaningful in the future, is forwarded into long-term memory.
It is in the long term memory where learning, if successful, resides. Unlike short- term memory, long term memory has an almost infinite capacity. Once an item has passed into the brain's long term memory, it remains on file, waiting for the searchlight's call. The item, although nearly for
Meaning creates Memory
With an item's meaning defined, the event is codified. Information of little long-term value is discarded. Information that is, or may be, meaningful in the future, is forwarded into long-term memory.
It is in the long term memory where learning, if successful, resides. Unlike short- term memory, long term memory has an almost infinite capacity. Once an item has passed into the brain's long term memory, it remains on file, waiting for the searchlight's call. The item, although nearly for
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
gotten, remains so potent that the
correct emotional stimuli - a song, a smell, a visual, or a combination of sensory
inputs - can bring it flooding back into conscious memory. And often the memory
returns so vividly that it seems as if the event just occurred!
This depth of memory provides learning professionals with an advantage. Knowing that an emotional stimulus remains powerful when locked in the memory, it's in the instructor's best interest to tie learning to emotion. All that is required is a strong, emotional trigger… like entertainment.
Entertainment creates Emotion
In today's world, entertainment is everywhere. We see it in advertising, in
This depth of memory provides learning professionals with an advantage. Knowing that an emotional stimulus remains powerful when locked in the memory, it's in the instructor's best interest to tie learning to emotion. All that is required is a strong, emotional trigger… like entertainment.
Entertainment creates Emotion
In today's world, entertainment is everywhere. We see it in advertising, in
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
news
programming, in "reality" television, in TV based education, and in businesses
ranging from restaurants to retail stores to theme parks.
We have become a society obsessed with entertainment. In the United States, on average, we spend 5.1 percent of our income on it. That’s figure is comparable to our spending on health care (5.3 percent), and is more than we spend on clothing (4.7 percent). What those figures don’t represent is the rise in entertainment spending through the years. In 1935-36, we spent just 3.3 percent of our income on entertainment, 4.4 percent on health care, and 10.4 percent on clothing.
Where spending on entertainment is a
We have become a society obsessed with entertainment. In the United States, on average, we spend 5.1 percent of our income on it. That’s figure is comparable to our spending on health care (5.3 percent), and is more than we spend on clothing (4.7 percent). What those figures don’t represent is the rise in entertainment spending through the years. In 1935-36, we spent just 3.3 percent of our income on entertainment, 4.4 percent on health care, and 10.4 percent on clothing.
Where spending on entertainment is a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t a high, the rate of personal savings is at a
low, under 3 percent. After housing (32.6 percent), transportation (19.0 percent),
and food (13.6 percent), enjoyment trumps all. And the percentage of income spent
on food is misleading, because 5.7 percent of that category is dining out costs, and
a significant success factor in the food service industry is the entertainment value
(atmosphere, theme, and food presentation) a restaurant provides.
It's not an accident that entertainment rules. As survival concerns receded from the foreground, people became individually focused. In past generations, assembly-line style orderliness and a "Yes Sir!" willing
It's not an accident that entertainment rules. As survival concerns receded from the foreground, people became individually focused. In past generations, assembly-line style orderliness and a "Yes Sir!" willing
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ess to follow commands were valued.
Today, people instead focus on their individuals needs, with little adherence to the
dictates of others. They expect to be catered to, and will patronize organizations
that provide enjoyment.
In response, many organizations have entertainmentized their products. The result is a culture in which the lines between entertainment and non-entertainment are evaporating. Entertainment content is becoming the norm. Shakespeare was correct before his time. The world IS a stage.
Learnertainment®
It is appropriate that the world is a stage. The entertainment arts were created to compliment the brain's searchlight quest for
In response, many organizations have entertainmentized their products. The result is a culture in which the lines between entertainment and non-entertainment are evaporating. Entertainment content is becoming the norm. Shakespeare was correct before his time. The world IS a stage.
Learnertainment®
It is appropriate that the world is a stage. The entertainment arts were created to compliment the brain's searchlight quest for
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
danger. At the dawn of human history,
pleasure, although secondary to survival, was always present. Pleasure had a
survival function. Food, sex, and sleep were required for survival, and thus were
pleasurable. The brain also required excess capacity for emergencies, but excess
capacity had to be exercised. The entertainment arts provided the exercise regimen.
Eventually survival was assured, but the excess capacity remained. Fortunately, the
portion of the brain that processes negative emotions, the right hemisphere, is also
attracted to the entertainment arts. People began to refocus this region on
pleasurable experiences.
Whether the forum was a n
Whether the forum was a n
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ighttime cave fire, the Greek coliseum, the Elizabethan
stage, the vaudeville palace, Broadway, the movies, television, or most recently, the
Internet, a straight line can be traced from the receding of survival needs and the
ascension of emotionally based entertainment.
In this context then, the learning professional's challenge is to match society; to make classroom instruction equal in entertainment value; to lift classroom instruction from expected to exceptional, from required to desired, from painful to pleasurable; in short, to make it fun!
The key to fun is the solicitation of positive learner emotions. As we have discovered, negative emotio
In this context then, the learning professional's challenge is to match society; to make classroom instruction equal in entertainment value; to lift classroom instruction from expected to exceptional, from required to desired, from painful to pleasurable; in short, to make it fun!
The key to fun is the solicitation of positive learner emotions. As we have discovered, negative emotio
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n rarely sleeps: especially in the classroom. When the
brain focuses on survival, it focuses completely. Worse yet, learning requires the
exploration of unfamiliar territory, and when the incoming information doesn’t fit
any recognizable pattern, the brain tags the information as a potential threat. The
searchlight stops and learning is blocked. Smart learning professionals draw the
searchlight towards positive emotional energy.
Here's where Learnertainment® can help. Entertainment-based content relaxes the right hemisphere, in effect, baby-sitting it, keeping it busy with things it likes: cartoons, music, games, activities, visuals. Once the right h
Here's where Learnertainment® can help. Entertainment-based content relaxes the right hemisphere, in effect, baby-sitting it, keeping it busy with things it likes: cartoons, music, games, activities, visuals. Once the right h
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
emisphere is playfully
engaged, learning can commence without negative blocking emotions. Attention is
riveted on the positive aspects of learning. In short, Learnertainment® distracts
them so that you can slip some learning in on them.
So the searchlight scans, never to stop. It's no matter. Learnertainment® welcomes the spotlight. It beckons that light, it draws it in, entices it to stop and performs for it, demanding it pay attention. And with attention secured the spotlight shines where it should, on learning.
Visit Lenn on line at www.offbeattraining.com lennmillbower@offbeattraining.co
So the searchlight scans, never to stop. It's no matter. Learnertainment® welcomes the spotlight. It beckons that light, it draws it in, entices it to stop and performs for it, demanding it pay attention. And with attention secured the spotlight shines where it should, on learning.
Visit Lenn on line at www.offbeattraining.com lennmillbower@offbeattraining.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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