Advice You - Business

There are many opportunities to gain from delivering a powerful presentation to an audience. The presentation you deliver can help clients understand the value your company provides, which

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can lead to new business, and additional business opportunities. It can also elevate the image of you and your services by showing your expertise and professionalism. It’s a way to reach ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ny people who may be interested in buying your product.

There are many elements to preparing an effective presentation. It starts with creating a powerful opening. Those first few m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

inutes you speak are crucial because that’s when the audience decides whether they like you or not. Here are some tips for creating a powerful opening that will “Wow” your audience.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Know the Objective of Your Presentation. As you create your presentation, be clear what the point of your talk is about. What do you know about your audience? How well are they e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ducated about your product? What do you want your audience to walk away with at the end of your talk? What is the outcome? Do you want them to take action or are you informing them of somet

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hing?

Position Your Presentation. Every audience wants to know 3 things: Who are you? Who are you to tell me? What’s in it for me? Give listeners your background or say som

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ething personal about you, tell them your agenda, and the benefits they will receive from the session.

Set the tone. How you begin your talk sets the tone for holding the a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

udience’s attention. Grab the audience’s attention right from the beginning by speaking with enthusiasm and energy. Emphasize key words and increase your volume. As you speak, look at peopl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e in the eye rather than scanning the room. People will pay attention when you look directly at them. Always remember to smile, at least at the beginning and end of your presentation.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Engage the Audience. A good way to engage the audience at the beginning is by either asking a question or telling a short story. Asking a question will engage the audience immed

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iately. If you’re telling a story, make sure it relates to your presentation and practice it several times over so you say it with ease. The audience assesses your presentation style in the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

first few minutes and decides whether or not they like you as a presenter. Also be careful about telling jokes. You don’t know how it will land for some of the people. Unless you’ve told t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he joke many times and have received positive response, it’s best not to tell jokes.

Creating Visuals. When creating your visuals for a PowerPoint presentation, keep your v

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

isuals simple. Your visuals are the lead-in for what you want to say to the audience, not to tell a story. If you have a lot of information, put it in a handout, not on the visual. Too much

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

information on a visual is overwhelming for the audience, and you will lose their attention. There is a rule for creating visuals. KISS—Keep it simple sweetie!

ASSIGNMENT

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Write an outline of your presentation starting with the subject of your presentation or speech, the points you want to cover, and the action you want your audience to take.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

>Write an introduction about yourself and your background, the agenda (points you’ll cover), and what your audience will learn from the session.

Practice your presentation in the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mirror several times. Notice your facial expressions, tone, and body movement. I also recommend taping yourself speaking.

Create a question to engage the audience, and a brief sto

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ry to tie into your presentation. People love stories.

Using your outline, design clear and simple visuals. Use graphics as much as possible.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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