Advice You - Business

Some presentations fail to impress because key elements are missing. Many more fail because they contain too much information. Information overload i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s ever present in our modern society. The presentation that impresses with a powerful message is the one that is sharp and focused on its aim. So, ho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w to make sure that your presentation doesn’t fall into the trap of giving your audience more information just because you can.

Question: What is it p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

recisely that you want your audience to understand - not just know - at the end of your presentation? Can you explain this aim in one sentence?

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

If you can, write it down. If you can’t then work at it until you can. If it won’t fit into one sensible sentence then you have more than one aim a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd need more than one presentation.

Keep this aim in mind throughout the planning phase. Build out from the aim, use mind-mapping or other planning a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ids if you are comfortable with them. Immediately around the aim are clustered facts and figures that are essential. Further out there is supporting

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nformation that is important. As you get further away the importance and the relevance drops off sharply. Be ruthless and eliminate everything that d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oesn’t build a picture of your aim in the mind of your audience.

Note down all the information, illustrations and arguments; whatever you need. If yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u are not sure in the early stages whether you need a particular item, leave it in. But have the courage to throw it out later if it is not needed. O

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne check question is, ‘would my audience feel cheated if they found out about this later?’ If so, leave it in. You are not hiding things from your au

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

dience; just doing them the courtesy of their having to listen to only what is necessary.

Do not fall into the trap of filling a thirty minute slot (o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r whatever) just because you have been given that time. If you need less, say so. You will probably be thanked, especially if there is a busy program

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me. Of course, if you need more, ask. Never, ever, over-run your time. Few of us are good enough speakers for our audiences to want more than they a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ked for.

Do you know the difference between: an example and an anecdote; humour and jokes; friendliness and obsequiousness? For our purposes, the di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fference is what you leave in and what you discard. Do use examples if required; do not ramble off into irrelevant tales. Do be mildly humorous if ap

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

propriate; do not tell jokes, especially smutty ones. Do be as open and friendly as the occasion allows; do not attempt to suck up to your audience.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If you stick to these rules, your presentation will be lean and sharp. The lines you draw from your arguments to your final conclusions will be clear.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Your audience will understand exactly what you wanted them to understand without any distracting thoughts. Your chances of achieving you aim will be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

much higher. And if occasionally you do fail, at least you will know it was because you failed to convince them, not because you lost them on the way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Like passive verbs, the 23 helping verbs you learned in grade school will kill your ad and promotion copy. Examples are given to make the point.

This article looks at what it means to build a truly customer-focused business. The article reveals the secrets of how some of the most successful companies in the world meet the needs of their customers and how you can apply this structure to your business, no matter how big or small it is.

What does an ice cream sundae have to do with being an entrepreneur? Glad you asked because we can learn a lot from what it takes to build an ice cream sundae. First of all, you need to have a firm foundation of ice cream that is not soft but hard and able to handle what is piled on top of it. The same is true for the foundation of a business that an entrepreneur may want to start-up. Without a solid business plan or business structure, an entrepreneur can fail when they start piling on the work load.

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Advice You - Presentation Skills - What To Put In, And What To Leave Out

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