Advice You - Business

Introduction

“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it” said Joseph Pulitzer. This ne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

atly sums up writing and giving a presentation. Let’s look at three ways you can use to help you give more powerful presentations.

1. Use the “Rule of Three”

Your pres

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

entation should be divided into these three distinctive parts:

• The opening

Here you establish rapport with your audience and introduce your topic. The opening should

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be more than 5% to 10% of your presentation length. The opening should also give three main points coming up in your presentation.

• The main body

Your topic informat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion is provided here. Your three main points are discussed using no more than three minor points for each main point. This should take up no more than 70% of your presen

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tation time. For a one hour presentation, for example, it would run about 40 minutes.

• The conclusion

A strong, unifying conclusion or summary is very important. This

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is where you briefly reiterate your main points and their respective values. Your conclusion is the part of your presentation that most attendees will remember best. Ma

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e it count. You’ll need about 10% of your presentation time to effect a good conclusion to your presentation.

2. Keep Your Presentation Short

It was none other than Wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nston Churchill himself who got up to speak, walked to the podium, and said, “Never, never, never, never give up.” He turned around, walked back to his seat and sat down

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. The thunderous applause that followed went on far longer than his speech had. It is remembered to this day.

Time your presentation to take a little LESS time than you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

’ve been allowed. Hardly anyone has ever complained about a presentation that was shorter than expected. On the other hand, if it runs longer than expected …

3. Use App

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ropriate Anecdotes and Humor

There really a number of ways you can successfully incorporate appropriate quotes, anecdotes and humor into your public speaking. A little

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

laughter never hurt anyone, and once you get a rapport with your audience, your presentation is bound to be a successful one. Try some of these possibilities:

• A comi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

c strip panel (especially one which imparts its humor without using words)

• A Cartoon or humorous video clip (a short digital video clip of a few seconds can easily be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

inserted into a Power Point or other audio-visual presentation program slide)

• A couple of well-placed jokes (if you don’t have a good source for jokes, there are lots

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of sources online)

• Use humorous graphics or funny photos to help illustrate a theme or point

• Humorous anecdotes are always popular and can be found online and in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

printed publications alike. Be a good sport though, and be sure to include your source.

• Humorous quote sources and humor websites abound on the internet and finding t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wo or three appropriate ones to use will be time well spent.

Use these four key tips to help ensure a more powerful, successful presentation. You’ll find that your pres

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

entations will flow more smoothly, be more concise and informative and involve your audience more. With practice then, you too will have more attendees approaching after

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your presentation to shake your hand and say, ”Thanks, I really enjoyed your presentation.” As for the others, the thunderous applause of the audience will wake them up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As management members and business owners we detest dealing with unions in our businesses. Unfortunately, the government has allowed people to collectively bargain for compensation & wages, benefits and terms of employment. This leaves many companies at a loss for an effective labor relations strategy.

There are several UK-based companies which have successfully integrated their smart technical textile technology into clothing and other consumer softgoods -- including bags and backpacks. The most prominent companies in this field are Auxetix, d3o lab, Eleksen, Engineered Fibre Structures, EXO2, Fibretronic and Peratech. Many of these are small and were formed through close alliances with academic institutions. Products made by three of these companies are being designed to interface with software from Microsoft and iPod music players from Apple. The companies’ products are being sold under well known names with wide consumer appeal. Brands such as Berghaus, Burton, Ermenegildo Zegna, Kjus, Levi's, Nike, O'Neill, Quiksilver, Reusch, Ribcap, Rohan, Schoeffel, Spyder, The North Face and Tommy Hilfiger are all using smart fabrics and interactive textiles from UK firms. Smart textiles cover a wide range of technologies. Individual categories include wearable electronics, heat conductive textiles, textile switches and shock absorbing fabrics.

I don't think so at all, the communications scene has changed so much and advertising agencies are falling by the wayside. As the Magazine says, consumer tastes, technology and media channels have all changed beyond recognition since the 30s, but the industry’s core principles have remained remarkably constant! Best summed up by the words “One trick ponies” There was even an article on the success of BT, this little gem “Understanding and spelling out the importance of connections to our consumers has summed up BT’s marketing efforts of the past 25 years, its strong history of popular advertising is testament to this” Really? And there's the rub, throughout this little 75th exercise there was not one mention of accountability

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