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Advice You - Presenting Your Product
We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presen
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ting your product to your customer.
For starters, the last thing you want to do when a customer walks into your office is
For starters, the last thing you want to do when a customer walks into your office is
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
present the first product that pops into your head.
Before you present a product to your customer, you must first find out
Before you present a product to your customer, you must first find out
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
exactly what it is your customer wants and needs.
The first thing you want to do is introduce yourself to your customer. O
The first thing you want to do is introduce yourself to your customer. O
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ffer them a seat and make them feel as comfortable as possible.
Get to know your customer, talk about non-business subject
Get to know your customer, talk about non-business subject
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s, this will take some of the pressure off of the both of you and make it easier to talk to one another.
Once you believe
Once you believe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hat you and your customer have found a comfort level, begin to evaluate your customer’s needs.
Start by asking questions t
Start by asking questions t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o find out his reasons for coming in to see you. Find out what products he currently has and uses. And how much he pays for
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
them. Find out all you can about the company he obtained his products from, and what he thought of the customer service he
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
was provided with.
It is important to know these things for reasons of comparison.
Once you have evaluated your customer
It is important to know these things for reasons of comparison.
Once you have evaluated your customer
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and have a pretty good idea of what his needs are, get ready to present the products you have, that you believe to be an id
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eal match to his needs.
But before you make your presentation, make sure that you are prepared. Have all the materials you
But before you make your presentation, make sure that you are prepared. Have all the materials you
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
need to make your presentation a solid one at your finger tips. Such materials would include, brochures and literature, not
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
only to give to your customer, but to go over with your customer. Unfold the brochure in front of him as you discuss the p
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
roduct. Literature is also a good way to be prepared in case you are hit with a question you can’t answer, this will be a g
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
od resource for reference.
The point that I am trying to make is; Present to your customer a product you believe they will
The point that I am trying to make is; Present to your customer a product you believe they will
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
need. Your presentation should be based on the information that you have gathered from your customer during your sales ses
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sion.
You could be the greatest presenter of products in the world, but if you are presenting products that customers don’
You could be the greatest presenter of products in the world, but if you are presenting products that customers don’
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
need, you’ll never sell a thing.
So be sure to evaluate your customers before you start presenting your products.
This a
So be sure to evaluate your customers before you start presenting your products.
This a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rticle may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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