Advice You - Business

There is an old saying: “The first thing to do when the audience goes to sleep is to prod the speak

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er.” Most presentations are not intense enough. The average audience is lulled to sleep by droning

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onotony. A really energetic presenter can lose a pound or more in the course of an hour-long presen

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tation, which gives some idea of the vigor which can and should go into it. If you are alive, alert

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

intense, enthusiastic, the audience cannot put their attention elsewhere.

Direct participation by

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

audience members is one of the best ways to keep their attention. When appropriately used, audienc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

participation usually will focus the eyes and ears of almost every audience member on what’s happe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ning. You should always be alert to possibilities for letting people in your audiences do and say.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou may simply ask questions. You may ask for volunteers to demonstrate, or use a visiting expert.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

A smile can more effectively start a training off right than anything else you might do. And the re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

arkable thing is that it will also have a positive impact on you. Try this experiment with your nex

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t group of participants. There is no rule that says you must begin to speak immediately on reaching

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the podium. Say nothing, and simply view the audience. Look into the faces of as many individuals a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s possible and smile in a friendly way. This will relax both you and your audience. Continue to smi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e as occasions present themselves. Look at people, interact with them warmly, disarmingly and since

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rely and see what happens.

People don’t relate well to the same activity repeated over a long peri

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d of time. Trainers should try to alternate activity and lecture. Intersperse things such as chalkb

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oard use, demonstration, lecturing, and audio-visuals so that no single one occupies too long a per

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

od. Do not “bounce” all over the podium, but furnish the audience enough variety of action and spee

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ch so that they will have some opportunity to stay alert.

Remember: relax, smile, and be energetic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Your Audience: Give Them Something to Talk About by Getting their Attention

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