Advice You - Business

I just got back from my whirlwind speaking engagements and it occurred to me that you might be interested in these recent experiences (especially since speaking in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the number one way to increase to raise your visibility and credibility in the industry). In a matter of two weeks, I spoke at two different conferences. Although t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e topic was the same the audience for each was different.

In Florida I was the first speaker at the Prestige Products Conference. Boy, was I nervous.I was using a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

new and untested presentation and was the first guinea pig on the stage. I checked my PowerPoint beforehand (and carried two back-up copies) and was leery of the ev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r waiting glitches in presentations. Everything went well and I finished exactly within the 45 minute time period. This is something you can't always gauge even wit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

practice. If you get nervous and speak fast, it will shorten your speaking time. Then this leaves dead time before the next speaker and it makes you look like an a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mateur.

The group was great. The asked loads of question and connected with me and my topic. I got ton of business cards from members of the audience who wanted a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

opy of the entire of the presentation. I made a point of speaking to everyone too and asked their opinion of the other presentations.

The second gig was very diff

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rent. I was the last speaker on the first day's session. I worked my self into a frenzy after watching Hallmark, Kraft Foods and Sherwin Williams's present programs

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with all kinds of special effects including video clips. Yikes, here I was with my simple PowerPoint presentation competing for attention at the end of a long day.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

By this time I was a wreck, I knew my stuff was good from the previous week's experience, but what about the "show"? I did a quick once over of my slides at the br

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ak and everything looked in order. When I got up finally to speak, after a very technical tedious program, I relaxed a little. It was really hard to read such a lar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ge audience, where they tired, bored and seemingly uninterested. I panicked when my second speech was missing two slides which I "ad libbed" and I had no bells and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

histles to keep them awake. Surprise! Again, I got lots of questions and business cards even without the special effects.

The next day I spoke to a lot of the atte

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dees about the previous day's programs. To my amazement most felt "the big names presentations" were dull, canned or not really relevant to what they were looking f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or. I even got a terrific testimonial from one attendee about how I had "great takeaways" of information.

So why am I telling you all of this? It's not the "name"

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f the company or the special effects that makes the presentation or the information of value, it's what the attendees learn and hear from you that makes your presen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ation a success. Connect with your audience by understanding why they are there in the first place. Don't get caught up in bells and whistles or special effects tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t detract from the "substance" of your program. If the material is good, your presentation will be too, even if there are a few hitches in it. Speakers are not "god

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

" to be worshiped from afar. Those who connect with their audience though solid content and information will be remembered long after the "fancy" presentations fade

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Cutesolutions proposes a classification of assertive behaviour from the angle of how the brain works. This article deals with the 'Perceived Assertive Behaviour', exploring ways to influence the way others perceive your message. This is done through speaking to the unconscious mind and evoking wanted associations.

You may have heard the popular saying that 'people fear public speaking more than death'. Whatever the truth of that claim, there is no doubt that a fear of public speaking is very common. If you are scared or nervous about speaking in front of an audience, you can take heart that you are not alone. This article is about the first step to beating the fear.

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