Advice You - Business

You’re in a conference room. You’re giving a PowerPoint presentation to several of your colleagues...and your boss.

On a scale of 1 to 5, how sensual is this experience? And just how

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

important is sensuality in business-related PowerPoint presentations?

Believe it or not, live PowerPoint presentations can be sensory, full-bodied experiences. Sadly, many presenters

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

focus primarily on the visual elements of PowerPoint, adding a dizzying display of wild backgrounds, pictures, charts, animations, and bullet points...simply because PowerPoint makes i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

easy to do so.

While focusing solely on visuals may stroke a presenter’s ego, it does very little to provoke a positive emotional response from the audience. That’s because informati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on arrives in our brains through all five of our senses: taste, touch, sight, smell, and sound.

Just how sensual are you willing to be when you give a PowerPoint presentation? Put ano

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

her way, how well do you address each of the following five sensory areas?

See PowerPoint Run... The best sensual presenters only use visual elements to activate the audience’s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

imagination or emotions. As an audience member, when you feel your brain cells spark or your heartbeat increase upon seeing a graphic, you’ve been visually stimulated! Great visuals c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an stir your emotions…and spur you to take positive action. Sensual presenters skip endless, needless, hard-to-read, or boring visuals. They might be easy to add, but they do nothing p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sitive for the audience.

Now Hear This... Sound is an incredibly important part of any presentation. I went to hear a widely recognized expert on PowerPoint design speak last

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

week...and almost went straight to sleep! It wasn’t his visuals, it was his voice! His slides might have been eye candy, but they weren’t enough. His bored monotone didn’t match his wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ely purported passion for demonstrating and promoting excellent multimedia visuals. The most sensual presenters use a voice that projects enthusiasm for the subject matter at hand. An

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d they skip the cheesy “ta-dahs” and other trite sound bites that inspire groans and eye-rolls!

The Aroma of PowerPoint... If you think that you can’t smell a PowerPoint prese

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ntation, think again. Oh, the fragrance of dry-erase markers on a white board! The odor of perspiration, day-old pizza, and stale cologne that lingers from the coworkers who met in the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

room before you! What kind of scent best compliments your message? An aromatherapist I know anoints her room with essential oils that elicit audience attention and interest. If this so

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

unds too new-age goofy for you, how about a fresh pot of brewed coffee, a vase of flowers, a bowl of fruit – there are many business-acceptable ways to improve the aroma of your PowerP

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

int!

PowerPoint is a Banquet... What’s a business meeting without a nosh? Tasty little treats can really win over an audience. Sensual presenters score big points for providi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng a box of donuts, pizza, pastry, boxed lunch or other edible goodies for their audiences.

Feel the PowerPoint... As an audience member, you’re always touching or feeling som

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ething during a PowerPoint presentation. Super sensory presenters provide pleasant or useful items for their groups to feel. If you’re presenting, consider pencils and paper, product s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mples, and porcelain cups instead of styrofoam. Make sure the room temperature is a little cool...the more bodies you have in the room, the warmer it will get (and warmth can make the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

audience sleepy!)

All five senses provide a portal to the human mind. The more you can awaken and enliven your audience’s senses, the more powerful your PowerPoint presentation can be

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo.

Work at home telecommuting jobs are a new trend of jobs that you can work from home. Online telecommuting jobs are the kind of jobs that that range in what you will do but all of them have one thing in common. With this type of legitimate jobs online you will work at least part of the time, if not all the time from the comfort of your home.

With cell phones, PDA's and instant messaging we continue to seek devices and software that will allow us to accomplish multiple tasks efficiently and effectively. Survival of the swiftest has been the business mantra for some time.

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