Advice You - Business

Since the events of September 11th and the economy slipping into recession, many organizations have been faced with deep budget cuts. Given the current financial hardships and wide

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

spread layoffs, some managers are questioning whether they should continue to invest in bringing professional speakers into their organizations.

A "Far Side" cartoon by Gary Larso

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

aptly makes the point. Standing in his tent, a king is putting on his armor, sword and shield for battle. His attendant has just told him that there is a salesman waiting to see

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

him. To this he responds with great bluster, "Can't you see I'm busy, tell him to go away. I'm going into battle!" Meanwhile, standing just outside the tent is the salesman besid

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a large crate labeled, "MACHINE GUN".

How often do we, like that king, fail to understand that the urgent frequently overshadows the truly important? Today many organizations, fr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

m corporate to government and nonprofit are struggling in a severe budget squeeze. Thus, cutting costs becomes our battlefield. But what about the war? Have you ever heard the ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pression, "Winning the battle, but losing the war?" It is very apropos for many organizations today.

Professional speakers fill a very real and critical gap, especially in the tou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h economic times we now face, further clouded by the advent of an unexpected war of a kind we have never before fought. The darker the future, the greater the need to instill hope

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in our people and to provide them with the cutting edge knowledge and tools they require to get the job done when faced with diminished manpower and other resources.

To quote Torre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Blomgren, of FREEDOM SPEAKERS & TRAINERS in Madison, Wisconsin: "The advantage a professional speaker has over an individual within an organization is that the speaker works with ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y different organizations in complimentary as well as widely divergent industries. They have what can be called a "Top View." Integrating the issues, problems and opportunities the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y see across these organizations endows them with a broader and dispassionate perspective, an ability to see the forest for the trees."

Professional speakers offer a unique perspec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ive as an outsider to the organization as well as extensive background encompassing many types of organizations and perspectives. Blomgren continues: "The other responsibility of a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

professional speaker is to show people how to rise above their challenges and grow. A trained professional does this through their ability to advise, lead and motivate. The profess

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onal speaker is a seasoned communicator, who functions on the platform and in conference rooms across continents. Furthermore, the audience, whether a corporate boardroom with seni

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r executives or an auditorium filled with employees, has no pre-set relationship to the speaker which facilitates learning."

Professional speakers help organizations to adjust much

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

more quickly to a new environment. They assist the organization's leadership in empowering its people to again become victors over circumstance. Experienced speakers are far more

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

than mere motivators. Demonstrating leadership and sound judgment, they help their audiences to think strategically through difficult issues and to take action based upon solid inf

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ormation and understanding. They also present a message of hope and possibility, yet one that is grounded in the reality of the situation. Bringing a professional speaker into you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

organization in this time of crises is a clear statement of your organization's commitment to its people and confidence in our nation and economy.

Copyright 2005 by John Di France

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We’re in the age of globalization, so if your company is not selling it’s products in the international marketplace you’re missing major opportunities and ultimately you may not remain competitive in North America.

This article illustrates the importance of getting the right person especially at the senior management positions. Incompetent management will breed incompetent staff. People are afraid of recruiting good people.

There is no shortage of offshore call centers. India and the Philippines offshore call centers are rapidly becoming the two countries of choice for doing business with U.S. companies simply because of the language.

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