Advice You - Business

We all fear that moment. You look out on a sea of faces and your mind goes blank. You can’t remember your next point and you wish you could disappear with your memory.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

You can avoid blanking out when you know how to maximize your mind.

These tips will help you achieve total recall of your talk:

1. Rehearse out loud. You’ll rememb

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r more when you hear your own voice. Tape it and play it back. Listen to it in the car or as you fall asleep.

2. Practice the 3x5, 3x5 Rule. Avoid one lengthy rehears

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l. Instead, take short chunks and practice them 3 to 5 times a day for 3 to 5 days. Frequency of repetition aids memory.

3. Create key words and phrases. The idea is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to memorize concepts-not words. The more verbiage, the more difficult to remember. Bullet points allow you to talk about your points and not read your slides.

4. Exa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gerate the visual. For each concept or bullet, take the key word and turn it upside down, enlarge it, color code it, change the font. Exaggeration makes the concept mo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e memorable and aids retention. (Of course, this is done during rehearsal and not for the eyes of the audience.)

5. Use pictures. The mind thinks in pictures-not in w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ords. Use icons, graphics, and symbols as prompts and you’ll be amazed at how easily you remember your content.

6. Tell your story. People learn better and retain mor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

when you tell stories. A situation that you experienced has a natural sequence to help you recall events. Stories don’t have to be touchy feely. Reveal an interesting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

experience as a case study or tell a before and after success scenario.

7. Engage other senses. This is called synesthesia.. Your recall increases as you intensity yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r experience. For example, if you’re talking about a financial downturn in the market, imagine hearing a warning siren or feel what it’s like to be in a torrential dow

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

npour.

8. Associate. Take your concepts and create an acronym. To recall the process of managing question and answer periods I use the word CRAM-concentrate, repeat,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nswer, move on. Comedians use this technique. They assign each story or “bit” with a key word. They take the first letter of the key word from each story and form an a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ronym. This keeps them on track and they can easily access the segments in correct sequence for a one hour monologue without notes!

9. Make complex data concrete. Use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

analogies and demonstrations to make the data come alive.Tthe audience will understand it better and you will recall it more easily.

10. Get physical. By acting ou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

parts of the presentation you maximize your memory. Walk to one side of the room. when you are talking about past history. Then move the opposite side when you’re ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing future projections. You’ll trigger your memory when you physically change your position. And the audience will be anchored to hear your message.

11. Recover with

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

grace. If you do forget, pause and give yourself time to remember. Or use humor. But have a fall back exercise. Ask the audience to repeat your last three points. Put

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hem in pairs and have them talk to their partner for one minute about an important point. This give you time to recall and recover.

When it comes to remembering your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Beth Silver writes on assessing your core strengths and learning to use your best attributes in a productive way.

Just when you have thought you have heard it all in your automotive business some one comes along with a little bull to make you wonder. This is a true story, the customer from hell; calls up on a busy day testing us or pulling our leg. We will never know.

Here are some tips and considerations you can ponder before and after sending a quote

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Advice You - Total Recall: How to Remember Your Speech Without Memorizing

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