Advice You - Business

Most people love to hide behind the lectern.. It makes them feel more secure. The only reason spea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

kers should use a lectern is to hold notes. Here are a few guidelines to make the lectern work fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r you.

Don’t lean. Create some space. Step back six to twelve inches from the lectern so that yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u can’t lean against it.

Stand up straight. Slumping posture will create a sloppy appearance. An

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

chor your feet. If you sway back and forth, you’ll look like a buoy bobbing in the water. You don

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’t want to put people to sleep with hypnotic movement.

Prepare the lectern in advance. Put a glas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s of water underneath it. Position your notes for maximum readability. Get familiar with any dial

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s or buttons. Know how to turn on the reading light. Adjust the microphone. You don’t want to be f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

umbling with the panel.

Use gestures. The lectern is a barrier. If your gestures are waist high,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your audience members won’t see them. If you don’t use gestures, you’ll appear stiff.

Push your e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nergy. You’re not entirely visible and you’re reading your notes. So increase your vocal variety a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd enthusiasm. It may seem exaggerated to you, but it will sound just right to the audience.

Step

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to the side of the lectern. Don’t stay glued behind a wall of wood. Begin your presentation by st

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

epping out in front to make your opening remarks. Then step behind the lectern to begin your speec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h. Find places where you can come out once again by telling a short story or giving an example. Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is helps you to connect with the audience.

Adjust the lectern for height. In some case, you may b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e able to request a special lectern if you’re very tall or very short. If you're shorter than 5 fe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et three inches, you may want to stand on a platform behind the podium to give you added height. A

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nother option is to use a table podium.

Don’t make the lectern a barrier between you and your aud

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Lecturing from the Lectern

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