Advice You - Business

There are many definitions for presentations. When you present there are also many different modes you can focus on. Are you a facilitator or an educator? The mode of facilitator is often misused in the corporate world and i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nterchanged with words like trainer and educator. Facilitation is an exceptional skill, once you learn this skill you can boost your productivity and it can make you a better presenter.

A true facilitator is all about creati

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng an environment where people feel safe and able to share their ideas freely. I believe the facilitator’s role is to act as a conduit. The first process a facilitator will undertake is to create operating agreements with the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r audience. It is the facilitator's role to remove any blockages and conflicts within the group. They allow the thought processes of the group to be processed and expressed. They are responsible for establishing an environ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ment that does that.

If this is a mode you are interested in developing yourself, the main proficiencies for this mode include:

Removing personal agenda - a facilitator's role is to set the agenda with the group, not

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be running their own personal agenda. It is more powerful to seek to fill the agenda of the team and you will be more engaging to your audience.

Creating trust - this can be established in many ways for a presenter. I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t can occur before the presentation with communications circulated to the attendees, it can be built into the introduction for the facilitator and it can also be established when the agenda is set.

Respecting diversity
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
>- valuing each person's input and recognising the variety of expertise and experience within the audience is the sign of a great facilitator.

Having active listening skills - one of the most important skill for any f
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
acilitator is the need to be able to listen and process what the audience is saying ... and quickly. Listening intently will assist this.

A good facilitator may take several hours or days to create an environment where all t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e work may finally come together in the last hour. Don’t be fooled ... some may think a facilitator comes into a presentation or meeting unprepared but that is not the case. An exceptional facilitator spends time preparing
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
by taking a comprehensive brief from the client, researching the group/audience they will be working with and determining the questions that need to be asked to facilitate the best environment.

A quick note: Many organisatio
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ns choose to bring in external facilitators to work with teams to achieve objectives. An external facilitator is neutral, doesn’t participate in office politics and is not influenced by the management hierarchy. If you team
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
s grid locked or not co-operating, an external facilitator can be a great solution for you.

In a true facilitation style you may not even have the first question for your audience! Every discussion is a question i.e. does th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is feel right for you? Every facilitator should have an arsenal of great questions in their tool kit. Those questions include:

How is that working for you?
How do you feel about that?
I’m having trouble understan
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ing that?
Does anyone want to add anything to that?
What’s that a part of?
If you knew the answer to that, what would it be?
In your experience, is that correct?
Does that ring true for you?
Wha
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t do you need to get more out of this?
So what else is coming up?
If you had more time, what would the answer be?
If you knew the answer, what would it look like?
What is the biggest problem with the world
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

What is the biggest issue with the world?

Facilitators are able to hold the space in tension to understand. They don’t try to fill the silence. They are able to capture conversations, check people’s understanding and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
expose all opinions. Learning questioning techniques will increase your mastery of this mode.

Here is a Facilitation checklist for you to help build your skills in this mode ask yourself the following questions:

Do
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
you have an arsenal of questions?
Are you an active listener?
Can you “hold the space” in the tension?
Can you continually ask questions rather than try and find solutions to the discussions?

When you master t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
his facilitation mode you will become a more powerful and engaging presenter. This skill can assist you when you have a tough audience, when you need to change the environment and when you are helping a client find a solution

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Presentation Skills: Be More Productive Using a Facilitator Mode

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