Tags |
|
|
Links |
|
|
Advice You - Cross Cultural Presentations
The international flavour of many people’s jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
cation is successful.
Intercultural awareness is necessary for two reasons. Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps. Secondly, it is a means to maximising the potential of business relationships through the utili
Intercultural awareness is necessary for two reasons. Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps. Secondly, it is a means to maximising the potential of business relationships through the utili
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ation of intercultural differences productively.
One area within the business environment in which intercultural awareness is a necessity is in the business presentation. Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. H
One area within the business environment in which intercultural awareness is a necessity is in the business presentation. Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. H
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
wever, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder the success of a presentation.
By way of illustrating some of the intercultural differences in presentations, these tips to effective cross cultural presen
By way of illustrating some of the intercultural differences in presentations, these tips to effective cross cultural presen
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tations are offered:
Language:
The language you use in a cross cultural presentation is important. Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slan
Language:
The language you use in a cross cultural presentation is important. Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slan
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
, idioms or phrases.
If an Englishman were to talk of being “knocked for six” or “bowled over” he may very well be met with puzzled expressions. More subtly, when an American talks of a ‘billion’ he means a thousand million, whereas in the UK this would mean a million million. Try and keep
If an Englishman were to talk of being “knocked for six” or “bowled over” he may very well be met with puzzled expressions. More subtly, when an American talks of a ‘billion’ he means a thousand million, whereas in the UK this would mean a million million. Try and keep
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
anguage simple.
Body Language:
Pay attention to your body language in a cross cultural presentation. Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over t
Body Language:
Pay attention to your body language in a cross cultural presentation. Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he top. Similarly pay attention to the use of gestures. The thumbs up may mean ‘good’ in the USA but it means something very different in Iran. Eye contact can also be a major intercultural difference. Some cultures consider strong eye contact a sign of sincerity, others find it overbearing
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nd an invasion of privacy. Do your cross cultural homework before a presentation.
Time:
Be aware of different approaches to time across cultures. Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time i
Time:
Be aware of different approaches to time across cultures. Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time i
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
considered a guide rather than a definite, allow time for networking or engage in some chit chat until others arrive. Oppositely, if you arrive late to a meeting in a punctual culture, expect some negative feedback. Always show the appropriate stiffness or flexibility depending on the cultu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e.
Emotions:
Some cross cultural presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment. In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or s
Emotions:
Some cross cultural presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment. In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or s
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
crutiny may occur. If this happens bear in mind the positive intentions behind such actions, i.e. the questions are only being posed to establish facts, not to undermine you. Never lose patience, show frustration or display anger. To do so will lead to a loss of credibility.
Style of Presen
Style of Presen
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ation:
Different cultures learn and take in information in varying ways. One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations
Different cultures learn and take in information in varying ways. One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hat act as the support to a final argument or point. In such a presentation the speaker should gradually lead the audience, using a logical succession of points, to a conclusion. On the other hand, some cultures, like the US, prefer a much faster paced presentation that is bottom-line orient
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ated, meaning the presenter speaks from a point rather towards a point.
Use of Technology:
Power Point is not the default method of giving a presentation across the world. Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the res
Use of Technology:
Power Point is not the default method of giving a presentation across the world. Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the res
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
urces at hand, whether it be an Over Head Projector or blackboard. Some cultures do not even like a visual element to presentations and find much more worth in words and personality.
Content:
In a cross cultural presentation, ensure you tailor the content of a presentation to the audience.
Content:
In a cross cultural presentation, ensure you tailor the content of a presentation to the audience.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Different cultures expect different things from a business presentation. Long term orientated cultures may be excited about future projections and figures, but others would rather learn more about the presenter’s credentials, accomplishments and experience. A presenter needs to ask whether t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he target culture will appreciate factual, statistical information presented visually, or a more personal oratory approach.
Audience Participation:
Audiences react in different ways across cultures. Some are very engaging and are willing to participate in exercises and Q&A sessions, others
Audience Participation:
Audiences react in different ways across cultures. Some are very engaging and are willing to participate in exercises and Q&A sessions, others
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
are the opposite. Audiences also show respect in many ways. A Japanese audience may close their eyes while listening; a US one may clap when a good point is made and a Saudi one may do nothing at all.
Although the number of areas where one could point to intercultural differences in present
Although the number of areas where one could point to intercultural differences in present
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tions is vast, for the sake of brevity the above mentioned areas have been highlighted as a way of drawing attention to some of the major ones. It is hoped these can then act as a foundation to improving ones insight into the way intercultural differences manifest in the business environment
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/34994/adviceyou-Cross-Cultural-Presentations.html">Cross Cultural Presentations</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/34994/adviceyou-Cross-Cultural-Presentations.html]Cross Cultural Presentations[/url]
Related Articles:
Buying a Business? Think Due Diligence
Protective Clothing Protects Your Business
A Few Important Business Mistakes to Avoid
Bookmark it:
|