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Advice You - Presentation Power Does Not Come From PowerPoint
You speak before a group. You present your message. You might be selling your product, service or yourself. How do you present yourself with power?
Avoid the temptations
Don’t be fooled by the name. Just because of the name – there is no implied power in PowerPoint. PowerPoint does not convey power.
Avoid the temptations
Don’t be fooled by the name. Just because of the name – there is no implied power in PowerPoint. PowerPoint does not convey power.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Have you noticed how many use PowerPoint and do not have power? That should be your first clue. If everyone is doing it – it is not powerful. Did you notice how quickly the Macarena faded once vice president Al Gore did it?
PowerPoint is easy-to-use software. It seduces you into believing that your
PowerPoint is easy-to-use software. It seduces you into believing that your
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
resentation is all about nice graphics. That is your second mistake. If it appears to be too easy – it is not powerful.
The third deception is that a bad presenter can hide behind their PowerPoint presentation. If you think that, shame on you! If you were a bad golfer do you really believe that expen
The third deception is that a bad presenter can hide behind their PowerPoint presentation. If you think that, shame on you! If you were a bad golfer do you really believe that expen
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ive clubs or a Nike cap (like Tiger Woods wears) would make you a great golfer? If you could not ice skate would you offer to play in the Stanley cup just because you got new skates? Of course not. Don’t make that mistake with presentation skills. Hone the fundamental skills.
Power comes from within
Power comes from within
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ou
The only power that counts in your presentation and everything you do is the power that comes from within you. That is real power. That is recognizable power. That is power that enables you to make things happen.
This is real power because no one can take it away from you. They can admire it and
The only power that counts in your presentation and everything you do is the power that comes from within you. That is real power. That is recognizable power. That is power that enables you to make things happen.
This is real power because no one can take it away from you. They can admire it and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ovet it but they cannot take it away from you. That is what makes you powerful.
How do you convey power to your audience?
The first way you convey power is in the confidence you project. Stand and look good even if you don’t feel good. Projecting power is based on how you look, sound and feel. For t
How do you convey power to your audience?
The first way you convey power is in the confidence you project. Stand and look good even if you don’t feel good. Projecting power is based on how you look, sound and feel. For t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e past decade of presentation skills training and speech coaching, George Torok, the “Speech Coach for Executives” has discovered that most people look more confident than they feel. This is surprising to most presenters. And it is a welcome relief. No one knows how your inner voice is berating you.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Even when you don’t feel so good – always look good. This works in your favour. Even when you question your own confidence the audience does not know about your inner doubts. They only know what they see and feel.
Appear Powerful
The physical is the first and strongest way you project power. Smile.
Appear Powerful
The physical is the first and strongest way you project power. Smile.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hat is the look of confidence. Smile. That helps to build trust. Smile. That shows that you know your stuff. Too many business presenters make the mistake of thinking, “This is serious business. I must not smile.” What a mistake. Any business you are in is about people. And people like to deal with pe
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ple who convey confidence and trust. Nothing conveys trust and confidence more than a smile. Don’t grin like the Cheshire cat – but smile with confidence.
Another physical projection of power is the way you stand. Stand away from the lectern so the audience can see you. When you appear more open you
Another physical projection of power is the way you stand. Stand away from the lectern so the audience can see you. When you appear more open you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ppear more believable.
Stand tall and strong. Shoulders back and chest out. Looking as tall and big as you can. We put more faith in one who appears to be big: Bigger, stronger, more confident.
Stand with your hands and arms open most of the time. Crossed arms appear guarded not powerful. You appea
Stand with your hands and arms open most of the time. Crossed arms appear guarded not powerful. You appea
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to be hiding something. Keep your hands out of your pockets. If you want to appear open, look open.
Sound Powerful
Your voice is the next component to power and believably. Power comes from the appearance of confidence. You sound more powerful when you sound more confident. You sound more confident
Sound Powerful
Your voice is the next component to power and believably. Power comes from the appearance of confidence. You sound more powerful when you sound more confident. You sound more confident
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
when you speak slower and deeper – and say less. Speaking slower shows that you are willing to let listeners digest what you say; that you are not afraid of interruptions. Speaking slower also lowers the tone of your voice – which makes you sound more credible. Who sounds more powerful – the slow thud
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing walk of the elephant or the skittering of the mouse?
Pause more. That displays confidence. It allows your listeners to think about what you say. It is never about what you tell them. It is about what they convince themselves. And they convince themselves while you are not talking. You do not conv
Pause more. That displays confidence. It allows your listeners to think about what you say. It is never about what you tell them. It is about what they convince themselves. And they convince themselves while you are not talking. You do not conv
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ince with your words. They need the silences to think.
Hum the first four notes to Beethoven’s Fifth symphony. Feel the power in those clear simple four notes. Compare that to the skittering of rap music. Have you noticed that the only power in today’s music is from the slow deep thud of the base?
U
Hum the first four notes to Beethoven’s Fifth symphony. Feel the power in those clear simple four notes. Compare that to the skittering of rap music. Have you noticed that the only power in today’s music is from the slow deep thud of the base?
U
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e words of power
Pick words that convey power. Short simple clear words display more power than longer words. Love, hate, grow, kill, stop, go, are more powerful than infatuation, ill feelings, cultivation, exterminate, discontinue, departure.
Simple phrases and short sentences have more power than
Pick words that convey power. Short simple clear words display more power than longer words. Love, hate, grow, kill, stop, go, are more powerful than infatuation, ill feelings, cultivation, exterminate, discontinue, departure.
Simple phrases and short sentences have more power than
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ong, vague convoluted meanderings. Hamlet’s “To be or not to be” has more power than “Our mission is to be the supplier of choice to our customers, show respect for our employees, work fairly with our suppliers, be recognized as a leader in the marketplace and generate a consistently above average ret
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rn on investment to our shareholders.”
Compare that to, “We are here to win.”
Verbs are more powerful than nouns and more powerful than adjectives and adverbs.
Action is power. Talk versus communication. Do versus implementation. Sell versus solicitation. Those words ending in ‘tion’ are poison. Th
Compare that to, “We are here to win.”
Verbs are more powerful than nouns and more powerful than adjectives and adverbs.
Action is power. Talk versus communication. Do versus implementation. Sell versus solicitation. Those words ending in ‘tion’ are poison. Th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y suck the power out of your message.
You are the power
You can be more powerful when you speak – if you focus on what you say and how you look and sound. Power is a feeling. If your audience believes you to be powerful by how you make them feel – you will be powerful.
Don’t hide behind PowerPoint
You are the power
You can be more powerful when you speak – if you focus on what you say and how you look and sound. Power is a feeling. If your audience believes you to be powerful by how you make them feel – you will be powerful.
Don’t hide behind PowerPoint
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lides to save your presentation or grant you false power. Your personal power will move your audience to buy into your message. The power will never come from your PowerPoint presentation. Instead tap into the personal power that you have inside of you. That is what makes you believable and compelling
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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