Advice You - Business

Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d get a better response from your mailings, sales calls and web site?

You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our marketing and sales? I know that you can.

I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia. We were all having a great time on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the slopes, except Sonia. Sonia doesn't have as much experience as the rest of us and was struggling to keep up. Her problem wasn't one of effort. She was working muc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

harder than the rest of us, fighting each turn and slowing her progress down the hill. In a few minutes, I showed her how to tip her skis to make easy, graceful S sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ped turns that took advantage of the new shaped skis. After making a run or two, she was skiing twice as fast with less effort, and having more fun.

You too can exp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rience a breakthrough in your skiing, golf swing or in your marketing. If you are like most business owners, you advertise, send out mailings, make sales calls and ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e a web site. This is what you do to market your business; the way you do these things will make the difference between success and failure.

What would constitute a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

reakthrough in your business? Like Sonia, you may be inadvertently working harder than you need to be to get the results you want. With a few changes to your marketin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

strategy and techniques you could be getting a lot more attention, generating more qualified leads and converting more prospects to clients and having more fun.

Her

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are five ideas to get your marketing headed for a breakthrough:

1. Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.

2. Use questions to get the conversation going. Wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ther you're on the telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

3. Give something away that your prospects need. The more helpful information you give away to prospects, the more business you'll receive in return. Give away i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eas they can use and help them understand when and how to use your products and services.

4. Build a mailing list of people who want more of your ideas and informati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n. Use the list regularly to stay in touch and you'll increase your credibility the perceived value of your goods and services, and your sales.

Other Breakthrough Id

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

as

- When people are at the point of purchase, prompt them to buy additional products and you can double your revenue.

- Call people who have bought your products a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ter a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.

Whether you want to become an expert a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

marketing, skiing or cooking, the key is to let go of methods that aren't working for you, and learn and apply the techniques used by the experts. Nine times out of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

en, the problem is in getting the basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - 5 Breakthrough Marketing Ideas

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