Advice You - Business

Believe it or not, preparation is a better determinant of presentation success than knowledge, experience, or even talent. The best presenter is almost always the presenter who is the most prepared. Even s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o, there are a lot of conflicting ideas about what constitutes thorough presentation preparation.

So what exactly is thorough preparation?

Here are seven straight forward tips to increase the effectiveness

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of the time you invest in your practice.

1. Practice Delivery Out Loud. Practice is NOT mentally rehearsing your presentation on the drive over to the presentation or even thinking about your presentatio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n while tossing and turning at night. Both of these are something, but not practice. A lot can happen between thinking about what you want to say and actually getting the words to come out of your mouth co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

herently. If you don’t actually practice speaking out loud, when the time comes, you may struggle to articulate your mentally well rehearsed thoughts. To the audience, this struggle will appear to be lack

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of preparation.

2. Try to Conduct Your Practice in a Situation Similar to the Real Speaking Venue. Whenever possible, conduct your practice in a situation that closely mirrors the real presentation. For

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

example, if you will be speaking in front of a large group in an auditorium or large conference room, try to practice in a large room filled with as many audience recruits as possible. Why? Research indica

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es that if your practice closely mirrors your real presentation, once you are in the actual presentation your brain will think you have done this before. Besides practice, the next most important ingredient

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in your success is experience.

3. Practice in Front of Real People. If you can’t find any audience recruits at work, ask your spouse, best friend, or if all else fails, your pet to listen to your present

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ation. Interacting with a live audience is an important part of your practice. It helps you not only rehearse your delivery, but gain experience reading and reacting to the silent messages your audience is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sending you about their understanding, their likes, and their dislikes.

4. The Mirror is Your Friend. Even after you’ve practiced in front of an audience, continue to rehearse in front of the greatest cr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

itic of all, yourself in the mirror. The mirror is a WONDERFUL if underused presentation practice tool. It will allow you to see and hear your delivery live and make decisions about how to enhance your sty

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le. Remember, when it comes to practicing your presentation, the mirror really is your friend.

5. Practice From Beginning to End Without Stopping. Practice all the way through the presentation without st

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

opping—even if you make a mistake. Most presenters have a tendency to stop their practice each time they make a mistake. Besides reinforcing this negative practice, when you continually stop and start over

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you get very good at the beginning of the presentation, but can’t deliver an effective conclusion because you’ve rarely made it to the end of the presentation. As the second most remembered part of your pre

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sentation, it is important to have a strong, well-rehearsed close.

6. Practice With Your Props. If you are using visual aids such as a PowerPoint slide show, make sure you practice with your slides. Visu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

al aids of any kind add another layer of complexity to presentation and require practice to use effectively. Practicing with your slides will help prepare you for the things that inevitably go wrong and hel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

p you avoid unprofessional behaviors such as not knowing how to advance your slide show or how to put the slide show in the proper view for display.

7. Do it One More Time. After you feel you’ve done it w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ell in practice and are happy with your performance, practice one more time to make sure your success wasn’t just a happy accident. All in all, depending upon you and your content, you may need to practice

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your presentation delivery out loud 5 to 10 times. Yes, that’s right, you might have to practice out loud up to 10 times, but don’t worry, your audience’s thundering applause will make the effort worthwhile

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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