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Advice You - Fading into Sameness: How Too Many Slides Can Ruin Your Presentation
"I have a love/hate relationship with PowerPoint. In the right hands, it's a great presentation tool. In the wrong hands (and unfortunately, most usage falls into this category) we are cloning generations of boring slide shows narrat
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ed by speakers we barely notice." - Debbie Bailey
Ah, the good old days. For me, those were the days before PowerPoint slide shows became the norm for virtually every business presentation given in corporate America. I fondly
Ah, the good old days. For me, those were the days before PowerPoint slide shows became the norm for virtually every business presentation given in corporate America. I fondly
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
emember the days when presenters spoke passionately about
a subject near and dear to their heart without having to
display every single thought on a slide. I often reminisce
back to the time when 80 slides for a 20 minute
prese
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tation was NOT the standard, when presenters weren't
just slide narrators, when preparing for a presentation
meant more than putting together your slide show.
Now don't get me wrong, I know the advantages of using a few good sl
Now don't get me wrong, I know the advantages of using a few good sl
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ides, however, I also know that too much of a
good thing is, well, BAD. I subscribe to Bill Wheless'
philosophy about PowerPoint "It's like alcohol in the hands
of a drunk. What we need is moderation." Somehow, we must
lear
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to use, but not abuse, slides. If we don't, we risk
looking and sounding like every other boring business
presenter. Worst of all, we become forgettable.
Think about the last presenter who strongly affected you. More than l
Think about the last presenter who strongly affected you. More than l
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
kely that presenter used very few, if any,
slides. The most memorable presenters rely on their
delivery style to make their point, rather than a well
designed slide deck.
When I first began teaching presentation skills more than
When I first began teaching presentation skills more than
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
20 years ago, I struggled to convince presenters to
incorporate the use of visual aids. My how the world has
changed.
Today, convincing presenters to rely less on their slides and more on their dynamic communication skills i
Today, convincing presenters to rely less on their slides and more on their dynamic communication skills i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
even
harder. It's almost as if presenters believe that all it
takes to deliver a successful presentation is a good slide
deck. Unfortunately, when asked to prepare a presentation,
presenters spend the vast majority of thei
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
time working
on their slides, rather than on perfecting their delivery
style.
Consider for a moment why political candidates and presidents DON'T use slides. My guess is, they don't want to divert any attention away from the
Consider for a moment why political candidates and presidents DON'T use slides. My guess is, they don't want to divert any attention away from the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
selves. They
understand what Roger Ailes, author of the famous book "You
Are the Message" has known for quite some time. "For those
who want to succeed, there is only one secret. YOU ARE
THE MESSAGE."
Generally, here's wh
Generally, here's wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
at happens when you overuse slides:
1. Your slides lose their ability to make an impact- Essentially, slides become the white noise in the presentation, so constant that they are no longer noticeable.
2. The audience focuses on
1. Your slides lose their ability to make an impact- Essentially, slides become the white noise in the presentation, so constant that they are no longer noticeable.
2. The audience focuses on
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
our slides, rather than on
you. If 55% of your communication power comes from your
body and face (based on the universally accepted research
by Albert Mehrabian), than NOT having the audience focused
on you diminishes about half
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of your POWER as a presenter.
Can you really afford to cut your personal power in half?
3. You are demoted to the position of slide narrator. The slides take center stage and like the narrator of a play, you are the anonymous v
3. You are demoted to the position of slide narrator. The slides take center stage and like the narrator of a play, you are the anonymous v
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
oice coming from somewhere in the
background.
Just as too many slides can detract from your success as a presenter, having a few well designed slides can strengthen your impact. Consider these quick tips designed to help impro
Just as too many slides can detract from your success as a presenter, having a few well designed slides can strengthen your impact. Consider these quick tips designed to help impro
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e your use of slides:
1. Develop your presentation first, then determine where a visual might help the audience better understand your message. This is a much safer approach than developing your slides first.
2. Try to boil you
1. Develop your presentation first, then determine where a visual might help the audience better understand your message. This is a much safer approach than developing your slides first.
2. Try to boil you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
presentation down to six or fewer
important slides that speak to the heart of your message.
Make sure that each slide you chose complies with the
6 x 6 rule-no more than six lines of text with six words
on each line.
3. Bet
3. Bet
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ter yet, make the impact of your slides visual,
rather than verbal (words written on slides). The best
slides arouse the audience visually so take a creative
approach to translating words into meaningful pictures.
Rest assured t
Rest assured t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
at it's not that I am anti slides-I am
pro YOU! While slides do serve an important function, even
the best designed slide can't compete with the power of
YOU. YOU are the greatest visual aid of all! Take the
focus OFF the slid
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s and put it back where it belongs-
squarely on YOU! Invest the time you might have spent on
your slides on your delivery practice and rather than fading
into sameness, you will STAND APART from the rest!
(c) Debbie Bailey, 200
(c) Debbie Bailey, 200
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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