Advice You - Business

Microsoft OneNote 2007 is one of the best program I have ever used. Since the first

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

time I opened the program several months back I have been using it on a daily basis.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Basically replicating the concept of a binder, the program allows the user to create

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a virtual binder with pages, tabs and sub tabs.

If you don't have a copy of Microso

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t Office 2007, I highly recommend picking one up. This program has changed the way I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

store my data.

The software is ideal for anybody who uses a computer throughout the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

entire day and always has a running "to do" list. Being visually oriented, this pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ram allows me to store far more notes than I could keep organized outside of the com

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uter.

While this software has the capability to eliminate the need for paper notepa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s and "to do" lists, I wouldn't recommend going all digital. It is impossible to be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

round a computer all the time and at some point notes will be taken by paper. Don't

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

become unorganized by trying to use OneNote exclusively. OneNote 2007 works very nic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly as an addition to the traditional pen and paper.

Throughout the day I normally k

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ep a running "to do" list and "quick notes" lists on a yellow legal pad. While keepi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g most of the tasks requiring immediate attention on a piece of paper works fine, ke

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ping track of tasks with long term deadlines is more difficult. OneNote is an excell

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ent way to compile daily lists. At the end of the day, I add the unfinished tasks on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

my yellow pad to OneNote and remove the finished ones. I Create separate pages for f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ture tasks and projects requiring more attention. OneNote is an easy way to create a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

more permanent digital notebook out of the random notes everybody has sitting around

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How a focus on market differentiation and cost opens channels in product development, building brand equity with customer value

Is your marketing overwhelming you? It happens to everyone at some point. By doing the exercise in this article, you reduce that overwhelm - making the best marketing decisions becomes much easier.

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