Advice You - Business

I am writing this from my new (new to me) 10,000 square foot office. I have been so productive lately that I thought I would write about the impact of the right working environment....the right office.

Obviously with over 10,000 square feet I am not alone, but

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it is far from loud or chaotic. Throughout the office quiet but calming music plays in the background and throws a blanket over what little chatter there is.

It is an open floor plan, no cubicles here. Thank God! Talk about a shitty environment? Have you ever l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oked over a see of cubicles? It's depressing. I can't tell you how many times I have caught myself u-turning and zig-zagging through a cubicle maze just trying to find an exit. Conspiracy theorists would tell you that the company does this in an effort to confus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e the employee into more hours of work.

The lighting is bright, and much of it natural. There are comfortable chairs found throughout the floor for anyone that wants to sit and read, or just take a time-out...or whatever. Next to the leather chairs are small ta

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

les where you can place the coffee and snack that you got at the cafeteria (really a little coffee shop like stand). The temperature is kept cool, but not cold. Your attention never has to stray to how uncomfortable you are. This freedom of movement and comfort

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of environment is conducive to creative thought and productive action. Many companies recognize the bottom line benefits to reducing workplace stress for their employees.

Oh, one of the best features (very well thought out) is a large library of books and audio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and video access-able to everyone at any time. I have found myself on several occasions finding a book or video on a particular subject that I was writing about. I have also had new ideas sparked by reading something that was off my radar. I think they call thi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s synergy. If not, it sounds good in this piece so I am leaving it in.

Alright, so goody for me right? Why should you care? You probably can't afford such luxury...so thanks for rubbing it your face!

Zero. That is the current rent that I am paying. My office h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s a unique business model. No contracts, no hassles, no charge.

My office is Borders Books.

And if you want to learn a lesson about a successful business practice you should look closely at Borders Books. My Borders is in Pleasanton, CA., my home town. Every

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

morning I arrive around 9:30 and I am greeted by a friendly face behind the Seattle's Best coffee shop located inside the store. As with other professional Barristas, they remember my favorite morning drink and I settle in to one of the many tables that are each

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

equipped with an outlet for your laptop or other gear. There are other familiar faces. The other "office workers" who have discovered the UNBELIEVABLE value in reporting here for work each day. Many of us are here all day, and even have lunch here (purchased at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

heir cafe of course). We are never approached by a manager telling us that we can't simply "loiter" in their store. We are never given the "vibe" by employees who are trying to telegraph their disdain for your outstayed welcome. Instead, they continue to greet y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou warmly throughout the day as they work in the background (work in the background...and this is THEIR store!).

I remember vividly the way bookstores used to operate (many still do). First of all, even thinking of bringing in something to drink (let alone eat)

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

was heresy. You would be expelled immediately if caught having snuck one in. Of course cardinal rule #2 was, although you could thumb through something briefly, NO READING in the store (no reading in a book store!). At Borders they will SELL you something to eat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or drink. At Borders they will ENCOURAGE you to READ in the store (hence the comfortable chairs). You are encouraged to read AND PUT IN BACK if you want. At Borders you are encouraged to spend ALL DAY in the store for as many days as you like.

This is all risk

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stuff for the book sales business and not long ago no retailer would take this approach seriously. Now if you are not adopting some or all of these tactics, the only thing you will take seriously is your "Going Out of Business Sale".

So what are the results? A

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lthough many of the books I do return to the shelf (in the condition in which I found them), I have purchased more books in the last two months than I have in any other 2 month period. The Borders Rewards card ensures that Borders can measure and track that data

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I also purchase food and beverage from them (high margin items) every day. Because they provide me such a great place to work at no charge I repay that in good faith by making all of my book purchases (that they carry) at Borders instead of Amazon (who I use a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lot). I am brand loyal and a power shopper. I am also writing a piece about them. As Ken Blanchard will tell you, I am a "Raving Fan", and a raving fan is your greatest sales force. What are you doing to develop loyal, raving fans? What of value are you giving

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

way in the hopes of reciprocal business?

By the way, this was also a very good business decision. I have closed my $1,000 per month executive suite and genuinely use Borders as my office. If you would like to meet with me at my office, you know where to find me

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Avoid these mistakes on your job interviews, and yo have a much better chance of getting the job.

Learn to trust your instincts to become successful in business, or anything else in life.

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Advice You - The Right Office Makes All The Difference

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