Advice You - Business

“CMS” stands for “Content Management System.” Content management systems are software applications that record, store and categ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

orize written material and images in order to make them easier to find, use later and combine.

If your company has a CEO, a te

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hnical writer, a marketing director, a human resources manager and a dozen other people all producing written content, then it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

won’t take long before nobody really knows what was written, by whom, when, or where it’s hidden away. In situations like that,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

most people sigh and start again from scratch – because the prospect of a little redundant work is less frightening than plungi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g into hundreds of half-forgotten documents looking for something that might not exist.

The result of this unenviable situatio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n is known as the “Silo Effect” – when every department, and sometimes every member of every department creates a mass of conte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t that exists in isolation from everybody else’s content. This lack of communication is hugely inefficient. Not only does it me

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an that people have to waste time replicating each other’s work, but it also results in patchwork, inconsistent final products.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

If a company’s written output varies wildly in tone, design and quality, that’s a good sign that they don’t have a CMS – and pr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bably need one.

So how do content management systems eliminate the Silo Effect?

They automatically identify who wrote

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

what and when

They track different versions of the same content

They allow pieces of content to be broken up i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to “chunks” so that they can be re-used

They can store those chunks in a common database that anyone can draw from

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

They can set roles so that different users have different levels of authority in the system

They can set rules and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

emplates so that elements of design and style are kept consistent between writers Content management systems are qui

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

kly becoming a key way that companies improve efficiency. They make certain that content is consistent and accessible by everyb

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ody. A good CMS means that nobody has to unknowingly duplicate somebody else’s work.

No system of software can generate conten

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

– we need humans for that. The genius of CMS’s is putting computers to work at what they do best; storing, tracking and retrie

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ving information according to a logical system. If you want your company to spend more time writing new content and less time t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ying to figure out what they wrote last month or where they put it, then content management systems might be the answer for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/35174/adviceyou-Why-Your-Company-Needs-a-CMS.html">Why Your Company Needs a CMS</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/35174/adviceyou-Why-Your-Company-Needs-a-CMS.html]Why Your Company Needs a CMS[/url]

By starting with the best foundation; great looking and flexible retail store displays and retail store shelving, retailers can design and build great looking displays for their product that will help sell their products to their customers. By consistently reinforcing the perceived need for the item today's retailer can create a winning store environment that the customer will want to return to over and over again.

Everyone is feeling the pinch to the pocketbooks at the pumps these days. What can be done? Should anything be done? In this capitalist society it is not the duty of the government to interfere.

No marketing method or sales tactic is worth a darn if you don't first target the right people. Find out how to find your target market and how it can work for you.

Tags

Links

Advice You - Why Your Company Needs a CMS

Related Articles: