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Advice You - The Business Letter: Still A Valuable Communication Tool
The letter has traditionally been the central vehicle for written messages in the world of business. In fact, it still is. Even today, in spite of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the continuing growth in e-mail, text messaging and other technologies, when we want to send important information in writing to people outside o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
r companies or organizations, the letter is still the best choice.
By its very nature---a printed message on paper---it creates the impression th
By its very nature---a printed message on paper---it creates the impression th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t it is important. In a sea of electronic communication, the letter stands out.
Letters have many purposes: informing, persuading, selling, requ
Letters have many purposes: informing, persuading, selling, requ
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sting, apologizing, confirming and much more. The content may vary, but structurally they have much in common. In fact, whatever the purpose or co
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tent, the anatomy of a business letter is more or less constant.
The most common approach is in fact the least effective. Most people seem to fee
The most common approach is in fact the least effective. Most people seem to fee
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
they must ease into the subject of the letter gradually, so they begin with unimportant information, or facts already known to the reader. Likewi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e, they like to ease out of the letter with statements of little importance that add nothing to the purpose of the message. The most important fac
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s fall somewhere in the middle of the letter.
This format is the exact opposite of the shape of an effective business letter.
The psychological
This format is the exact opposite of the shape of an effective business letter.
The psychological
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rinciple known as the Law of Primacy and Recency states that we remember best what we see or hear first and what we see or hear last. Have you eve
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
been to a musical production, either in live theatre or in the movies? As people were leaving the theatre at the end of the show, what was the so
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g on everyone's lips? Right---the big closing number. And of course that's usually a reprise of---you guessed it, the big opening number!
That's
That's
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ecause Andrew Lloyd Webber and other impresarios understand the Law of Primacy and Recency and take advantage of it. You can do the same when you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rite a business letter, which would result in an emphasis on a strong opening and close.
Here is one example of each:
Instead of opening with "W
Here is one example of each:
Instead of opening with "W
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
have received your letter of March 15" (which states the obvious), you might try, "As you requested in your March 15 letter, we enclose a copy of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
your statement."
The common close, "Thank you for bringing this matter to our attention," could be replaced with a relationship-building statemen
The common close, "Thank you for bringing this matter to our attention," could be replaced with a relationship-building statemen
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
such as, "Thank you for giving us this opportunity to correct the misunderstanding over your account. We look forward to continuing our business
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
elationship with you in the future."
The beginning and end of your letter represent valuable space in your reader's mind, and you must make good
The beginning and end of your letter represent valuable space in your reader's mind, and you must make good
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
se of that space. Now of course that doesn't mean the body of the letter isn't important, but if you use the opening to grab the reader's attentio
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
, he or she will be more like to concentrate on your message. If you close the letter effectively, you're more likely to get the response you want
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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