Advice You - Business

I don’t have to recite the nasty figures, because we see them waddling around every day.

About a third or more of Americans are obese,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and their children and grandchildren could break the scales, if projections hold true.

Fast food has been blamed. Stress is another v

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

llain. And of course, a lack of exercise is a large part of the equation.

I have an unusual proposal.

All businesses should invest in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

exercise equipment. It wouldn’t be located in one place, like in an official on-site gym. It would be distributed across the company,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o clusters of employees could use equipment dedicated to their specific areas while they work.

Imagine, you just got off the phone wit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a difficult customer. You feel very uptight, defensive, and upset. Instead of taking a smoke or a snack break, walk five or ten paces

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to the gym rack, pick up a few dumbbells and do about ten pumps.

Feel the blood coursing through your body. Enjoy the release of endor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hins. Pat yourself on the back for doing something positive. Go back to your workstation refreshed and prepared to take ten more calls.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

How did I come up with this concept?

I’ve been enjoying roughly the same arrangement in my office. I have dumbbells next to my left

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oot. Every half hour to an hour, I do a few sets with them.

About ten paces to my right, I have a Soloflex machine and bench, barbells

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and an exercise bike that works arms and legs.

I don't have to go to a gym because I work in one!

I have always found going to a gym

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a major hassle. You have to commute, change clothes, compete for available equipment, shower, change back into street clothes, and tra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sport yourself back home or to work.

If you add up the total time you’re actually using equipment, it’s just a few minutes, but it tak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es a good hour to two hours to fit them into your schedule. No wonder so many folks sign-up for health clubs that they never use!

The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ame ritual applies if you work for a company that is large enough to have an on-site facility. Just cut out the transportation steps.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat’s a plus, but still, you’ll have to compete with the dedicated gym rats, merging into or eschewing the cliques, and so forth.

If y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou can get some pumps in across an entire working day, you’ll get more of a benefit and you’ll be more productive.

You might be wonder

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng, “Won’t people get really sweaty?”

I seldom break a sweat. Because there is no time pressure on me to come and go, I can do my regi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me in a very relaxed way. And believe me I’m still reaping a “cardio” benefit.

Given soaring health care costs, most companies that ar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

shouldering the burden are seeking ways to get and to keep their associates in shape.

This just may be a part of the overall solution

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Remember the movie “Miracle on 34th Street”? Sending people to Gimble’s did not hurt Macy’s in the least. In fact, it endeared customers to Macy’s for being so helpful.

Your goal is to get your prospect to notice your mailing and open it, isn't it? With the piles of mail everyone receives, it's hard to get past the junk and the legitimate mail. You've got to do something to make it stand out. Gigantisizing your mail just might do the job.

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Advice You - Every Business Needs Exercise Equipment!

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