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With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

alls, and the thousands of sales people all jostling each other to catch a prospective customer’s attention, is there still an alternative marketing method that could ensure your commercial success?

Believe it or not, the crowded global market can work both

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your advantage and disadvantage. With more products and services like yours on the market, you will have to contend with competition, not to mention often hard sell marketing tactics from your more financially equipped rivals. Customers, however, are alr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eady saturated with hard sell marketing tactics – such strategies tend to make companies appear impersonal, and customers may feel alienated. More than ever, you will need a marketing strategy that will show customers that you care for their needs and wants.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

A good sales letter is a viable strategy that you may want to try out. Whether you will send the sales letter through snail mail or email, a sales letter can outline the outstanding characteristics of your company, the products or services that you are off

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ering, and incentives that may come with purchasing your products or services. A sales letter, moreover, is addressed to individual prospective customers. This personalized form of marketing can make customers feel special; if done properly, a good sales let

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ter can earn you customers and widen your market base.

Before you set to work writing your sales letter, take note of these characteristics of a good sales letter.

• A good sales letter should catch attention even before it is opened. Catchphrases such as

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Know how to get great discounts when you buy your PC” or “Save hundreds of dollars on your grocery shopping now!” can attract customers. Remember, your envelope has to be opened before you can make any prospective sale, so make sure that your letter is attra

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ctive enough not to be placed in the trash bin before it is even read.

• Some sales letters will contain jokes, puns, or clever language. Although this may make you appear playful, it will also undermine your credibility before customers who know nothing ab

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

out you. The simpler your language is, the easier your letter is to read.

• A good sales letter should be personal. Address your letter directly to the recipient, and address the person by name throughout the letter. Avoid “Dear Sir or Madame” or “To whom i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t might concern.” Customers need to know that you care before they care about what you know.

• Email is not necessarily the best way to send a sales letter. Some sales letters are often placed automatically in the spam folder, where they can be ignored, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

then disposed of without even being read. Because snail mail is becoming rare, an attractive sales letter can catch a prospective customer’s eye.

• A good sales letter should establish a company’s credibility. Do not be afraid to use testimonials from your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

satisfied customers, or quotes from famous people who may have used your product or service. However, do not overdo it: one or two quotes will be enough, three will be hard sell, four will be annoying, and anything more than that will make you appear either

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

desperate or lying.

• A good sales letter cannot stand on its own – you should have not only good products and services, but incentives as well. If you offer incentives for buying your product or service, state them explicitly. Studies show that discounts

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s low as ten percent, and all kinds of free things appeal to customers, and make them want to buy a product or take advantage of a service.

• A good sales letter should not only sound good but look good as well. Use large fonts, and append your company bann

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er or a picture of your company headquarters if you can. If you feel that this is not appropriate, then add pictures of your products, along with captions. Print your sales letter on high quality paper, and make sure that your pictures come out clear and cri

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sp. A sales letter on rough paper, with low quality ink, will not speak well of your company no matter how good your products and services are.

• Provide contact information, especially phone numbers and emails. Be ready, moreover, to respond to each questi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on your prospective customers will put forth.

• Avoid jargon and acronyms. Remember, you have to make your prospective customers understand you. If they do not understand any part of your letter, they will simply throw it away.

• Enclose brochures with you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r sales letter, along with tips that the customer might be able to use. For instance, if you are selling luxury cars, you can include the top ten tips when choosing car upholstery. Make customers feel that you care for them, and they will flock to you.

A go

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

od sales letter is challenging to write, but if written well, the rewards can be numerous. As long as you keep your language simple and maintain the credibility of your company, you will have the wider market base that you need, and the profits that you want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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