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When one thinks of the benefits of sales force automation, nothing is more convincing that a case

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

study of a client's success. The case study presented in this article is about a restaurant that w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s growing rapidly.

The restaurant was the biggest in the region but because of its unique cuisine

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

which included hundreds of dishes, it was famous beyond the boundaries of the neighborhood. Like

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

any other restaurants, this one offered home deliveries and subscriptions with discounts. The busi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ess was growing and so were the problems.

The biggest challenge was to manage orders. Keeping in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ind that food cannot wait, proper timing was crucial. On the other hand, managing inventory was al

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o crucial because there were cases of accepting orders for food out of stock.

After having studie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

some of the available solutions, it was decided that a custom sales force automation solution was

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

better. There was already accounting software in the restaurant, so one of the conditions was to i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tegrate them together. Invoices were also issued electronically, but there was no way to calculate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

discounts for loyal customers, for quantity or for promotional dishes.

The software development

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ook about half a year, although the first module "delivery scheduler" was deployed a month after

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he start. The next urgent module was the products inventory module, which was implemented second.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hen support for PDAs and mobiles was made, as well as improvements to the invoicing module to allo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

calculation of different discounts. Finally, the new sales force automation solution was integrat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d with the existing accounting system.

The result of the implementation of the sales force automa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ion system was that the work process went more smoothly. The introduction of discounts helped in k

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eping existing customers and in attracting new ones. The reports function in the new software was

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

xtremely useful to the managers to track how business was going and what could be improved further

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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