Advice You - Business

For many corporate reformists and progressives, The Body Shop has been the poster child for corporate responsibility toward the environment, hu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

man rights and fair trade. L’Oreal, on the other hand, has represented the evil empire, and has been harshly criticized by The Body Shop found

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er Anita Roddick for animal testing and other unethical practices.

So it stands to figure that activists are split in their reaction to The Bo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

dy Shop’s decision to be acquired by L’Oreal.

In one camp are the pragmatists who accept the relationship between The Body Shop’s social welfa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re ideals and the profit-driven gluttony of shopping malls where the company sells its products.

They’re willing to take Roddick at her word w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hen she says that she’s “done what any founder ought to do. I have done all I can to protect the future for thousands of employees and communi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ty trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is after all what they are paying for a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd they are too intelligent to mess with our DNA.”

Even Brooke Shelby Biggs of activist site CorpWatch thinks the acquisition could be a good

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thing. “Maybe Roddick is right,” she writes. “Maybe a vastly expanded market will be good for the communities from which The Body Shop source

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s its products.”

The Body Shop is, after all, a consumer business that sells stuff nobody absolutely needs. So, she figures, “if you’re going

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to buy Body Butter anyway, it’s good to know you’re helping women in Ghana feed their families at the same time.”

In the other camp are the o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

utraged ideologues, violently shaken from their convenient rationalization that a $732 million, publicly traded corporation existed primarily t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o validate their anticorporate beliefs. The UK-based Ethical Consumer threatens to lower The Body Shop’s “ethical rating,” adding the company

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to a list of activist group boycotts that already includes Microsoft, Bacardi, Coca-Cola, Colgate-Palmolive, Israel, Maxwell House, Procter and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Gamble, Shell, Rolls Royce and the whole country of Canada.

Will this stop The Body Shop from leveraging L’Oreal’s resources to expand as a g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lobal, socially responsible brand? Nope. But the villianizing and boycotts will further the polarization between corporate activists who want

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to get results by working within the market economy – and those who dream of destroying it altogether.

“Is The Body Shop window-dressing, or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is it an admission that doing good can actually be good for business?” writes Biggs. “Guess it depends on how cynical you are. Personally, I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

get irked at progressives who attack other progressives for not being pure enough, for questioning any motives that don’t keep us marginalized.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Seems to me there’s a place for open minds and optimism. At least until they are proven to be misplaced.”

Amen to that.

. . . . . . . . . .

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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