Advice You - Business

When was the last time you took a long critical look at your business card?

I'd bet you haven't really thought abou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t it since you initially got them printed.

Let's stop for just a moment and ask, what is the point of your business

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to your business?

I bet you answered in the latter. So what should your business card look like then?

A few of th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e essential things it must contain:

1. What your company can do for the customer
2. What you personally do, if

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it’s not obvious from the business description
3. Your name,
4. Your best contact number (don't use a swi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tchboard number, use your direct number and show your cell-phone number)
5. Your company's name

I have listed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he criteria for the business card in a particular order. Do you notice something strange? I have put the company's n

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ame last!

Your business card should be a "mini" sales letter for your business.

The card should have an attention

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

grabbing headline that will attract prospects like a magnet.

Imagine if you where a plumber, your headline could re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ad something like "Need a plumber; we are only 8 minutes away!"

Don't you think it would grab someone's attention,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

especially if they desperately needed a plumber and were frantically looking around for your card, while standing k

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nee deep in water from a leaking toilet.

The last thing they want to do is try and remember what your company name

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is, so they can call you.

Make sure you include a proper working telephone number, its amazing the number of cards

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have received, that have a disconnected number on it.

Include your cell-phone's number as well. Its will make gett

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing hold of you even easier.

Include your company name last... It’s the least important thing on your card. Just r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

emember the old marketing saying “No-one is interested in your business, they are only interested in what you can do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for them"

So think about turning your business card into a sales magnet...

Maybe its time for a re-think and poss

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ibly a redesign of your existing business card.

Remember, it should be your 'mini' salesman in a client's wallet.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

You want the card to keep reminding the client every time they see it, with what you do and what you can do for them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Modular office is a great way of solving your office space problems, from construction sites to golf courses, a lot of businesses are using modular office solutions today.

Just-in-time inventory is viewed as the waste of resources and considered as obstacle in improvement. As there is little buffer inventory between the workstations, so the quality must be high and efforts are made to prevent machine breakdowns. When all these things are taken into consideration, system produces high-quality goods, quickly and at low cost. This system is also being able to respond to changes in customer demands. These elements of JIT can also be applied to the almost any operation, including service

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Advice You - Put a Mini Salesman in Every Client's Pocket

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