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Advice You - Why Facts Tell, And Stories Sell!
Since the first caveman figured out how to tie a sharp rock to the end of a sturdy stick with a piece of vine, and hack off slabs of mastodon meat with it for fire roasting, storytelling has been the way knowledge has been passed fro
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
m one person to another.
Around the campfire blaze, the tribal members would gather, the little children gazing cautiously out from behind their parents, their eyes shining wide like silver dollars, listening… The grizzled old witch
Around the campfire blaze, the tribal members would gather, the little children gazing cautiously out from behind their parents, their eyes shining wide like silver dollars, listening… The grizzled old witch
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Doctor—can you hear his crackling voice, as he spins a yarn of bygone days?
There is learning in the story—how to surround and kill a wholly mammoth, the cunning exploits of the ancient clansman, how the old man survived a vicious
There is learning in the story—how to surround and kill a wholly mammoth, the cunning exploits of the ancient clansman, how the old man survived a vicious
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
torm. There are stories of love and war, of the discovery of magical potions and incantations, of the wicked cannibals to the east.
Since the dawn of time, stories have been the conduit of learning… the sacred baton, passed from one
Since the dawn of time, stories have been the conduit of learning… the sacred baton, passed from one
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
generation to the next… without which, human development would stand still.
We are creatures of story…
Just the other day I was reviewing a lead generation campaign a client sent me for critique. He had also sent me some of his co
We are creatures of story…
Just the other day I was reviewing a lead generation campaign a client sent me for critique. He had also sent me some of his co
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
petitors marketing materials, and I looked at them too.
My young marketing friend had taken the same lifeless approach as his opponents. He had begun as most corporate advertisers do, with a lifeless litany of meaningless platitudes
My young marketing friend had taken the same lifeless approach as his opponents. He had begun as most corporate advertisers do, with a lifeless litany of meaningless platitudes
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
. It was about as interesting as warmed over oatmeal gone cold.
“Suppose you were the customer, “ I said to my friend. “Be him for a minute. Realize that he faces stacks of these things, they’re piling up to the ceiling in his offic
“Suppose you were the customer, “ I said to my friend. “Be him for a minute. Realize that he faces stacks of these things, they’re piling up to the ceiling in his offic
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, these dry institutional marketing pieces he must read on his employer’s time. No wonder he hates sales people and marketers. He is drowning in their paper excrement. Can you see him? He wants to burn the piles up.
Suddenly somethi
Suddenly somethi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
He drops the burning ma
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
He drops the burning ma
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
keting package to the floor, and adds others to it until he has a large fire roaring in the center of his office. You can see him madly feeding the flames with sales letter after sales letter until he comes to yours. He picks it up.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
It’s the last one left. By this time the drapes have caught fire and the place is turning into an inferno. He stops for a moment to read the last sales copy he will ever see. And what does he read?
XYZ Company is a leading communica
XYZ Company is a leading communica
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tion solutions provider with a world-class portfolio of Connectivity, Infrastructure Management and IT Services. Because your thoughts, ideas and business requirements are entirely unique, XYZ Company believes our role is to equip yo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r business with leading-edge communication solutions specific to your goals. XYZ Company collaborates with you to better understand your business, its challenges and how it operates. Not until then do we determine what you need - and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
what you don't. Our three main areas of business are:
"Can’t you see that poor sod?", I said. "With your sales letter in his hands he lets out one last horrible scream, throws your stuff into the fire, and is about to jump in after
"Can’t you see that poor sod?", I said. "With your sales letter in his hands he lets out one last horrible scream, throws your stuff into the fire, and is about to jump in after
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
it when, just in time, he is rescued by a big burly fireman who smashes down the door to his office and rushes in... Why not save the poor man’s life in the first place by beginning your sales letter with a benefit riddled story?”
I
I
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
could have said to my client, “Your copy is too formal and traditional and somewhat lacking in originality.” He would likely have forgotten all about it the next time he sat down to write. But he will never forget the story of the m
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d purchasing agent burning his office down.
Telling stories and listening to stories are the behaviors that most distinguish us as a species. We discriminate as adults, in many ways, based on our primary experiences—the stories of o
Telling stories and listening to stories are the behaviors that most distinguish us as a species. We discriminate as adults, in many ways, based on our primary experiences—the stories of o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ur childhood. They are forever implanted, in both our conscious and unconscious. The drama of movies, TV, and the theater are storytelling. Jokes are short stories. The parables of the Bible are stories.
Storytelling is in our blood
Storytelling is in our blood
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
So is listening to stories and relating to them. Ergo, story is the most powerful structure you can possibly use to build any sales argument.
When you open your copy with a story, you disarm your prospect’s natural aversion to bei
When you open your copy with a story, you disarm your prospect’s natural aversion to bei
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng sold, and engage them in a way “ad speak” never can. This in turn dramatically increases the odds of having them actively consider the reasons why they should want your product, and moves you dramatically closer to making the sale
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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