Advice You - Business

Do you like hearing a good story?
I'll bet you do, and I'll bet the farm that your customers like hearing a good story too. In this short article, I am going to convince you that if you want to sell your products or services, you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

'll want to sell your story first.

The women of Gold Ribbon Gourmet have been loyal clients of mine for years. I grew up with them and played soccer with their brothers ever since high school. They approached me a few years ago with the idea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f forming a business that would sell high-end baked goods. They make some of the best pastries around, I know, I've probably eaten too many of them.

But no one cares that they have some of the best pastries around. Yep, I know it's sh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cking, but stay with me with here - no one cares, and no one would beleive it if Gold Ribbon Gourmet told them.

There are hundreds if not thousands of other options a sweet-toothed aficionado can satisfy their cravings. Doughnuts, ca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es, pies, and chocolate covered cherries - the list is endless. There are just too many options for customers to choose from, and all of their competitors claim, "We're the best", "We're the fastest", or "We're

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he tastiest". The picture I've painted here looks bleak, but it's not. In fact the women of Gold Ribbon Gourmet have a golden opportunity.

The women of Gold Ribbon Gourmet have a secret weapon. They've got a story, and a damn good one.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Now I've told you that these women make some of the best tasting pastries around, did that do anything for you? Did that stir anything inside of you to want to try some of their high-end baked goods? Nope. At this point, is there anything mem

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rable about Gold Ribbon Gourmet? Again, another "nope".
Now let me tell you the real story of Gold Ribbon Gourmet.

If you look to find Gold Ribbon Gourmet's factory you won't find it. What you will find are Maria, Joanna, Georgia and Ele

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

i, three Greek sisters and their Mother who want to share their passion for making authentic, handmade Greek baked desserts with you.

Maria, Joanna, Georgia and Eleni make all of the desserts by hand, in a traditional Greek

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

home and kitchen. Just like those kitchens you remember, the ones give anything to get near enough to smell the aromas.

From the honey dripping baklava to the irresistible kourambiedes, everything is bursting with the smells and tastes that you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

an only get from years of experience and passion for baking. And you won't find these tastes anywhere else, Gold Ribbon Gourmet desserts are all created from secret family recipes from old world Greece that have been passed down from Mother to Daughter for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

generations.

When you want to have more than just another dessert, I invite you to come and experience authentic Greek desserts made from the finest hand selected ingredients and time-honored family recipes. You can smell and taste the pride,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

radition and care in every bite.

Sounds awfully tempting, doesn't it?

Do you notice the powerful difference between the two marketing approaches?

Wouldn't you like to tell your friends

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that you just bought handmade, authentic Greek baklava that was made from a treasured family recipe that's been passed down for generations?

If your marketing message is, "We're the best", "We're the fastest", or "We have

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the best customer service", you've got to change your marketing focus. No one really cares and furthermore, no one will believe you. This approach to marketing doesn't work anymore because there are too many options for your customer and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

all of your competitors are saying the same thing. I encourage you to break free of this pattern and tell your story. Tell a story to customers about your passion and what makes you unique. Think about it for a second, why is Godiva chocolat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e cost so much more than Hershey's if they taste about the same? It's the story that Godiva tells you that pulls you into buying. When you buy Godiva chocolate, that's something special - that's the story they are telling you. Are you catching on?

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

>
What's your story?
Whether or not you know it, you have a good story too. If you're like the women of Gold Ribbon Gourmet, you just need someone to help them identify it and help them share it with the world. Give me a c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ll at 480.391.0704 or email me at comments@candographics.com and I'll be glad to talk with you free of charge about your story and how you can leverage it to separate from your competition and make a lasting impression in your customer's hearts.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Oh, and a special thank you to Maria, Joanna, Georgia and Eleni of Gold Ribbon Gourmet. If you've always wanted to try authentic Greek baklava and other delicious desserts, visit them at www.goldribbongourmet.com, and tell them "they story" sent you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The 27x39 poster printing is run through offset printing which gives you undeniable, quality prints at an affordable cost. You can have large posters that that can draw in the crowd, striking them in awe at the brilliance of your colors and the definition of your images.

There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all. This article tells you want you need to know about offering guarantees for your own offerings.

The article is about simple tips to help you convert your Prospects to Loyal Customers. Some of the most common mistakes we make in sales have been pointed out in the article.

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