Advice You - Business

Clients are the most precious assets for a business. Without clients, there can be no business. With p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oor quality of clients, the business will be poor and if you manage to get very good clients and retai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

their loyalty, your business will only go up and up. This all sounds very exciting. But it is not eas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to get very good clients and all the more difficult to retain them. After all, whatever you do, your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ompetition is trying the same and may use better techniques to get business. Are there any innovative

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

approaches to client relationships?

We are talking about direct sales in this discussion and not abou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

selling merchandise to large consumer base. For example if you are a contractor maintaining air condi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ioners in clients work places. Or a direct seller of computer hardware to business buyers, and all suc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

businesses where your sales to individual clients are large, and you are in direct contact with clien

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts.

The first need is of course client satisfaction. If the client is satisfied with your response ti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e, after sales service and can depend on you, pricing may become secondary. All clients do not buy fro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a supplier whose sales at the lowest price. If your product cost is a small percentage of clients tot

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l expense or if your product is essential for your clients, you are onto something good. How to retain

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

such clients despite all the competition? What are the other factors than client satisfaction?

Relat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onship is one such other major factor. Do you relate with your clients only professionally, or are ver

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

good friends? Both these extremes can hurt. For a long-term business relationship, good friendship is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

not good for health of your business. Any problem in the personal friendship will directly affect your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

business. What if you relate to your clients mechanically in a professional style totally devoid of p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rsonal touch? You know the answer yourself.

What is needed is a relationship that does not border on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ersonal friendships, but crosses mechanical approach. A fine balance between personal and professional

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is it hard to deal with the public. I am the public and I also deal with the public on a daily basis.

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Advice You - How To Have Lasting Relationship With Clients

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