Advice You - Business

It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the oppos

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite doesn't seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won't seem to tell everyone else how gre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t you are unless you show them how and give them an actual reason to do it.

There are many ways to get testimonials from your customers. You can actually hold

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

contests for best testimonials. Request letters of endorsements from your customers, vendors, suppliers, and any associates you have. Use those to promote yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur products and services. When you use testimonials to add credibility to what you do, you're letting your customers do the marketing for your business.

Tes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

imonials from your customers are one of the strongest marketing tools available.

What is a testimonial? It's a statement, usually written by your customer, say

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng nice things about some aspect of your business, you, your employees or your products and services. If you want to use the testimonials in marketing effort

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s, you need to get a written release from your customers who wrote the testimonials giving your business the right to use the testimonial in marketing.

The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

est time to obtain the release is at the time the customer delivers the testimonial to you.. You might tell them you want to share their insights with your o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

her customers or some other complimentary statement.

When you use these testimonials, you want to weave them into your marketing story. Use them to embellish

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd support your claims and promises. For every benefit or objective you need to overcome in your products or services, it is the best scenario to have testimon

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ials establishing or referencing each of those benefits or objections.

You can take the next logical step and establish that your business delivers what it p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

omises. This becomes a very powerful statement.

You don't need to use all of what it says in each testimonial letter. Here are some choices or ways you can

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

se testimonials.

¤ You can print the entire letter.

¤ You can print one sentence.

¤ You can print one word.

¤ Print with a picture of the person whose testimon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ial it is.

¤ Print the person's initials only.

¤ Print the entire name of the person providing the testimonial.

¤ You can actually do video or audio recordings

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f a person's testimonial.

Ideally, you want to use all of these techniques. The benefit of using testimonials on your web site can help link popularity in sea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ch engine results as well. Whether you use this marketing tool for both inbound or outbound reasons, you will have an advantage over your competition. Check the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m out next time you visit their office or web site and see for what people are saying about their business practices. You'll be amazed!

You may publish this art

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cle in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Too often charity websites make critical errors when it comes to their annual awareness or fundraising campaign.

Increase your referrals and marketing results with a little twist. Turn your marketing results into warm referrals.

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