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Advice You - The Language of Success - Listening to Your Parents May Be Bad for Business
When we were young children, our parents were the most powerful figures in the universe.
When a parent talked, we listened
When a parent talked, we listened
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
. Or at least we were supposed to.
Parents are a bridge between generations. Parents are supposed to hand down valuable te
Parents are a bridge between generations. Parents are supposed to hand down valuable te
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
achings and cultural guidance.
Unfortunately, most parents don’t teach their children the language of business. Most paren
Unfortunately, most parents don’t teach their children the language of business. Most paren
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ts don’t even know about the “Language of Success.”
How could they know? Their parents didn’t teach them, and it certainly
How could they know? Their parents didn’t teach them, and it certainly
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
isn’t taught in our schools.
When it comes to effective communication, the training our parents were equipped to give us
When it comes to effective communication, the training our parents were equipped to give us
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
may have actually put up a roadblock to business success.
Let me explain.
There are three rules of communication that we
Let me explain.
There are three rules of communication that we
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
were taught by our parents. In any language, these three rules contain the same cultural message. They are intended to keep
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a child out of harm’s way and/or out of the hair of grownups.
Here are the three rules:
Rule 1. Never speak to strangers
Here are the three rules:
Rule 1. Never speak to strangers
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
.
Rule 2. Don’t speak unless spoken to.
Rule 3. You should be seen and not heard.
Isn’t this what you were told?
Rule 2. Don’t speak unless spoken to.
Rule 3. You should be seen and not heard.
Isn’t this what you were told?
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
These rules would seem to stand in the way of unfettered business success.
You can easily see how these communications g
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
uidelines might hinder your ability to make new contacts and promote your business. By their very nature, these rules are n
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ot intended to make you more effective in your marketing, sales or other business activities.
Networking is all about meet
Networking is all about meet
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ing strangers and creating new relationships.
Speaking before you're spoken to is the primary function of marketing.
Mark
Speaking before you're spoken to is the primary function of marketing.
Mark
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eting is about making people, primarily strangers, aware of your product, service, or expertise.
Don't get me wrong. These
Don't get me wrong. These
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
are great rules for young kids. However, these rules are just not that useful in the world of business.
The “never speak
The “never speak
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to strangers” rule may have a lot to do with the fact that speaking in public ranks first on the list of human fears. Well,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
why not? Most of the “public” are strangers.
The “Language of Success” encourages you to speak to strangers. The Language
The “Language of Success” encourages you to speak to strangers. The Language
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
of Success provides you with guidelines that will help you say the right thing and ask the right question at the right tim
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e.
For those of us who are fortunate enough to be able to communicate with one or both of our parents, ask them for permis
For those of us who are fortunate enough to be able to communicate with one or both of our parents, ask them for permis
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sion to speak to strangers. Tell your mom and/or your dad that your business might depend on it.
Copyright 2006 Ike Kriege
Copyright 2006 Ike Kriege
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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