Advice You - Business

What comes to mind when you think of networking -- cocktail parties? Shaking hands and exchanging business cards at a Chamber of Commerce events? Endless lines of people anxious to make you a customer? Sweaty palms and panic?

Networking i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s not about how many business cards you can collect -- it's about building a long-term and mutually beneficial RELATIONSHIP with another business person. And it doesn't have to be painful or forced! When you do it the right way -- network

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing is as natural as starting up a casual conversation. Let me show you how...

THE SCENE: MY CHIROPRACTOR'S OFFICE

So I'm reading a magazine in the waiting room at my chiropractor's office -- I'm exceptionally early for an appointment. A

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

other patient walks in -- a woman named Susan that I've seen there several times before but never spoken to. She sits down and smiles, and we strike up a non-business conversation. We talk a little about chiropractic, traffic (always a po

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pular topic in Atlanta!), and I eventually ask what she does for a living. It turns out that Susan is a personal coach. I tell her that I'm a Professional Organizer and we spend the rest of my waiting time comparing our experiences with c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ients.

The important point to note here is that our business relationship is starting out as a personal one -- just like any other casual acquaintance. You already know how to do this with people -- you start up informal conversations eve

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ry day of your life. But the minute you attach the term "network" to your actions, you also attach a boatload of pre-conceptions and EXPECTATIONS. Don't think about where this relationship will lead 5 years down the road -- just be friendl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and interested.

MAKING THE CONNECTION

As the receptionist calls my name for my appointment, I ask Susan for some of her business cards. I tell her that many of my clients are in need of longer term help with their goals than I'm able to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

give -- and would she mind if I referred folks to her when a need arises. It's highly unlikely that Susan will turn me down, unless she is just overwhelmed with clients. She graciously accepts my offer, and makes the same in return. We ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hange business cards and part ways.

Notice that I did not say to Susan, "Send me your clients who need to get better organized." Instead, I offered to do something for her. Networking isn't about what you can get, it's about what you have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to give. If you don't have a referral for that person, suggest an interesting book or article and offer to call or e-mail with the information. Or offer to hook the person up with another professional you know who might also be a good ga

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

teopener. But don't expect anything in return -- the minute you think, "What's in it for me?" you kill the relationship.

KNOW YOUR NETWORK

I got back to my office later that day and called around to a few other friends I knew who either

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ere coaches or had worked with coaches. Susan's name came up several times, and everyone I spoke to sung her praises. This is important to me -- I don't want to ruin my reputation by referring my clients to someone who provides poor custo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mer service. Be sure to check on the people in your network before sending your clients their way. naive networking can be worse than no networking at all!

FOLLOW THROUGH

I sent Susan a quick note that afternoon telling her how nice it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as to talk to her. I also included referrals for two clients who had been looking for a good personal coach. It's important that you follow-up quickly when you make a new acquaintance. You will really stand out as a conscientious individua

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l if you do what you say you will do when you say you will do it (isn't it sad that it's not the norm?!) They say that you never have a second chance to make a first impression, but that's not always true. Sometimes, the impression that st

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cks with a person is the one that comes after your follow-up note or call.

BUILDING THE RELATIONSHIP

It's not required that you refer clients to every networking contact you have. Whether I send any work Susan's way or not, I've laid the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

foundation for a long and prosperous relationship. I keep in touch with Susan by clipping articles that might interest her, letting her know of business functions that she may want to attend, and getting together for coffee every once in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

while. She thinks fondly of me because I go out of my way for her. And it has paid off handsomely.

In the year and a half that we have known each other, Susan has sent me 4 new clients, hooked me up with at least a dozen great gateopeners

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, and given me countless suggestions for growing and expanding my business. Each new person with whom you strike up a conversation has the potential of doubling or tripling your network over time. That's what casual networking is all about

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/38075/adviceyou-Casual-Networking.html">Casual Networking</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/38075/adviceyou-Casual-Networking.html]Casual Networking[/url]

In homicide parlance, the first 48 hours of an investigation are crucial. If something positive is to be found, or the case resolved, it is likely that it will happen before 48 hours have elapsed. No one would suggest that you are most likely to obtain a suitable position within the first 2 days after layoff nor that your chances diminish after that time. However, there are many aspects of unemployment and job search that need to be addressed as quickly as possible in order to develop a situation optimally organized for your eventual success.

People are choosing to spend more time at home these days and with that comes the desire to make their home extra special. Now is a good time to think about starting a home decor business.

Tags

Links

Advice You - Casual Networking

Related Articles: